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CHICAGO-AREA VIEWERS SEEM HUNGRY FOR THESE WOLVES
Published December 1, 1997
The IHL Chicago Wolves have reached a three-year deal with six Chicago-area cable systems to heighten exposure, according to Michael Hirsley of the CHICAGO TRIBUNE. Wolves President Bob McAuliffe said that both the team and cable systems will "make financial and marketing contributions rather than the traditional TV rights buying by networks to TV-time buying by teams." The deal puts the team on 26 channels with a combined reach of "all of the area's 1.6 million cable households." McAuliffe: "We cross-promote the team on channels all over the dial with over a hundred commercials per week. We can offer big regional advertisers wide audience coverage, and offer small local advertisers zoned ads or whichever cable channels reach their potential customers." The cable systems will cover 21 Wolves' games plus a playoff schedule (CHICAGO TRIBUNE, 11/28).