SBD/1/Sponsorships Advertising Marketing

CHICAGO-AREA VIEWERS SEEM HUNGRY FOR THESE WOLVES

          The IHL Chicago Wolves have reached a three-year deal
     with six Chicago-area cable systems to heighten exposure,
     according to Michael Hirsley of the CHICAGO TRIBUNE.  Wolves
     President Bob McAuliffe said that both the team and cable
     systems will "make financial and marketing contributions
     rather than the traditional TV rights buying by networks to
     TV-time buying by teams."   The deal puts the team on 26
     channels with a combined reach of "all of the area's 1.6
     million cable households."  McAuliffe: "We cross-promote the
     team on channels all over the dial with over a hundred
     commercials per week.  We can offer big regional advertisers
     wide audience coverage, and offer small local advertisers
     zoned ads or whichever cable channels reach their potential
     customers."  The cable systems will cover 21 Wolves' games
     plus a playoff schedule (CHICAGO TRIBUNE, 11/28).

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