SBD/1/Sponsorships Advertising Marketing

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  • CHICAGO-AREA VIEWERS SEEM HUNGRY FOR THESE WOLVES

              The IHL Chicago Wolves have reached a three-year deal
         with six Chicago-area cable systems to heighten exposure,
         according to Michael Hirsley of the CHICAGO TRIBUNE.  Wolves
         President Bob McAuliffe said that both the team and cable
         systems will "make financial and marketing contributions
         rather than the traditional TV rights buying by networks to
         TV-time buying by teams."   The deal puts the team on 26
         channels with a combined reach of "all of the area's 1.6
         million cable households."  McAuliffe: "We cross-promote the
         team on channels all over the dial with over a hundred
         commercials per week.  We can offer big regional advertisers
         wide audience coverage, and offer small local advertisers
         zoned ads or whichever cable channels reach their potential
         customers."  The cable systems will cover 21 Wolves' games
         plus a playoff schedule (CHICAGO TRIBUNE, 11/28).
    
    

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  • LECLAIR GETTING ADVERTISERS' EYES, BUT NO BEN & JERRY'S DEAL

              The marketing of the Flyers' John LeClair was featured
         by Ted Ryan of the BURLINGTON FREE PRESS.  VT-born LeClair
         is "rapidly becoming one of the hottest American commodities
         just as the sport is ready to take center stage at the
         Olympics in Nagano," and the list of companies "seeking to
         add LeClair to their stables of athletes is growing and
         beginning to reach beyond the local markets of" PA and VT. 
         LeClair's agent, Lewis Gross of Sports Professional
         Management, said LeClair is "involved" in talks with Norelco
         shavers, ComCast Cellular Phones and Warner Bros. sports
         apparel about new deals.  Gross: "With the Olympics coming,
         people in the market are looking for someone to grab on to. 
         If the U.S. team does anything, (advertisers) need a guy to
         be the focus guy."  Gross added that LeClair turned down a
         potential deal with Wendy's when they wanted exclusivity. 
         As for a potential deal with VT's Ben & Jerry's ice cream? 
         Gross: "We spoke with Ben & Jerry's.  I thought that was a
         natural, but they said it wasn't that they weren't
         interested [in] John, they're just not interested in athlete
         endorsements" (BURLINGTON FREE PRESS, 11/27).
    
    

    Print | Tags: Comcast-Spectacor, Philadelphia Flyers, Time Warner, Wendys
  • MARKETPLACE ROUND-UP

              Bauer will be the exclusive supplier of authentic
         jerseys for the NHL Nashville Predators.  Bauer will also
         offer replica jerseys available at retail on a non-exclusive
         basis to other NHL teams currently not offered by Nike (NHL
         Enterprises)....The Devil Rays have signed a five-year
         sponsorship deal with coffee manufacturer Melitta USA (ST.
         PETERSBURG TIMES, 11/27)....Nobody Beats the Wiz is "denying
         industry rumors it will file for bankruptcy protection in
         the next few months" (Kevin Hunt, HARTFORD COURANT, 11/27).
         CORRECTION: Henry Kay Jewelers, which has received an NBA
         license, is based in Chicago, IL (THE DAILY). 
    
    

    Print | Tags: Nashville Predators, NBA, NHL, Nike, Tampa Bay Rays
  • THE REID THING: 13-YEAR-OLD HAS ENDORSEMENTS AND AN AGENT

              The marketing of 13-year-old Australian tennis prodigy
         Todd Reid was examined by Robin Finn of the N.Y. TIMES in a
         front-page feature.  No 13-year-old male tennis prospect
         "has ever pocketed this much money or generated this much
         hype."  Reid: "I don't really know how good I am, but it's
         nice to get all the free stuff" (N.Y. TIMES, 11/30). 
              TOO MUCH, TOO SOON? Reid, whose agent Pete Colbert also
         acts as his legal guardian, "already boasts five corporate
         sponsors and a three-year tennis scholarship" to the
         Bollettieri Sports Academy in FL.  Colbert signed
         sponsorship deals with Qantas, KFC, Head and adidas, which
         enabled the Reid family to send him to Bollettieri's
         academy.  Todd's father Bob Reid, on his son's sponsorship
         deals, which total a reported $350,000: "I think there's a
         difference between exploiting someone and trying to build
         them a comfortable future."  Finn added that "while there is
         confusion as to whether Colbert initiated contact" with
         agencies IMG and Advantage Int'l over representing Reid,
         both agencies say that Colbert "was looking for too much,
         too soon."  IMG's Gavin Forbes: "We suggested to Peter that
         he should slow it down a little" (N.Y. TIMES, 11/30).  
              LOCAL LEVEL: KFC, which estimates its investment in
         Reid at the "low-level six-figures" over three-years, is
         hoping to use its ties to Reid "for a future challenge to
         McDonald's, a prominent sponsor of Australian tennis."  KFC
         Regional Marketing Dir Greg Creed: "It's about investing
         some money behind a young kid who needed help. ... And I'd
         have to say I was a little surprised at the level of
         exposure that's been provided" (N.Y. TIMES, 11/30).
              
    

    Print | Tags: IMG, McDonalds, Washington Nationals
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