SBD/1/Franchises

NHL TEAM NEWS & NOTES: THIRD JERSEYS ARE INTRODUCED

          The Blues will introduce a third jersey on January 31
     at the Kiel Center, and the team "has already received [NHL]
     approval for it to become their official home jersey next
     season," according to Dave Luecking of the ST. LOUIS POST-
     DISPATCH.  The Blues will also wear redesigned road jerseys
     next season.  The new uniforms, designed by Fleishman-
     Hillard's Buck Smith, will replace the current ones that
     were unveiled in '94.  Navy blue will be featured in the new
     look, replacing red, and complimenting the "team's royal
     blue base."  The team will wear solid navy pants, with
     gloves and socks to match (ST. LOUIS POST-DISPATCH, 11/27).
     Also in St. Louis, Bernie Miklasz wrote that he is
     "thankful" for Blues President Mark Sauer and Senior VP Jim
     Woodcock: "Sanity is restored, ticket prices are down, and
     Blues hockey is making a comeback" (POST-DISPATCH, 11/27).
          FLYERS: The Flyers introduced their third jersey on
     Friday, which will be worn 14 times this season, including
     eight times on Fox and two on ESPN.  Flyers COO Ron Ryan 
     said that the team "didn't promote" the product, because
     Nike "failed to meet" the November 4 delivery date to the
     public.  The new jersey was on sale Friday at the CoreStates
     Center, and Ryan "expects it to be in retail outlets next
     week" (Tim Panaccio, PHILADELPHIA INQUIRER, 11/30).
          LIGHTNING: In Fort Lauderdale, Dave Joseph reported
     that Atlanta business exec David Berkman is the leading
     candidate to buy the Lightning (SUN-SENTINEL, 11/30).

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