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BROCHU GIVES PSL SALES UPDATE, BUT WILL SUPPORT BE ENOUGH?
Published December 1, 1997
Since the Expos launched the first phase of their stadium project June 21, the team has raised "just over" C$20M from PSL sales, having sold 25 1/2 of the loge licenses available, "including 23 at $110,000 each," according to Jack Todd of the Montreal GAZETTE. The Expos have also sold 2,213 of the 18,000 PSLs needed to be sold "if this stadium is going to become a reality." Most of the PSLs sold so far have been for the "more expensive" seats; 986 of 1,314 $10,000 seats have been sold, while "only" eight of those in the $2,000 category and 206 of the $500 seats have been bought. Expos President Claude Brochu also "confirmed" that he is "in the process" of negotiating a naming rights deal for the stadium for about C$40M. Brochu said that "at least" three corporations are "still in the running." Brochu also said that the team is "currently in the process of holding serious talks with the various levels of government" about some form of government assistance (GAZETTE, 11/27). In Montreal, Ted Blackman calls the $20M raised so far by Brochu "a loose commitment ... for front pews from the devoted parish" (Montreal GAZETTE, 11/30).