SBD/7/Sports Industrialists

STEINBERG STRESSES ACTIVISM, EYES NEW BUSINESS VENTURES

          LEIGH STEINBERG is profiled by USA TODAY's Bill Meyers
     in a front-page cover story.  Steinberg "thinks way outside
     the box. ... And as one of sports' most powerful and
     persuasive agents, he's convinced his 65 NFL clients ...
     that they can be rich, responsible role models who earn big
     dollars and perform good deeds."  Although his firm has
     negotiated more than $1B worth of sports contracts since
     '92, Steinberg said, "If the sole effect of my being an
     agent is boosting salaries and raising ticket prices, I
     can't see that. ... My dad brought me up to be a social
     activist."  Steinberg is "diversifying beyond sports -- into
     entertainment, politics and technology."  He is trying to
     bring an NFL team to Hollywood Park, but he would not sell
     his firm to become team owner. Instead "he probably would
     develop an interactive sports theme park adjacent to a new
     football stadium."  Steinberg is also helping CA-based video
     game publisher Interplay Productions hold an IPO, and is
     working with MotionVideo, which "sells a digitized video
     sports trading card" (USA TODAY, 11/7).

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