STEINBERG STRESSES ACTIVISM, EYES NEW BUSINESS VENTURES
Published November 7, 1997
LEIGH STEINBERG is profiled by USA TODAY's Bill Meyers in a front-page cover story. Steinberg "thinks way outside the box. ... And as one of sports' most powerful and persuasive agents, he's convinced his 65 NFL clients ... that they can be rich, responsible role models who earn big dollars and perform good deeds." Although his firm has negotiated more than $1B worth of sports contracts since '92, Steinberg said, "If the sole effect of my being an agent is boosting salaries and raising ticket prices, I can't see that. ... My dad brought me up to be a social activist." Steinberg is "diversifying beyond sports -- into entertainment, politics and technology." He is trying to bring an NFL team to Hollywood Park, but he would not sell his firm to become team owner. Instead "he probably would develop an interactive sports theme park adjacent to a new football stadium." Steinberg is also helping CA-based video game publisher Interplay Productions hold an IPO, and is working with MotionVideo, which "sells a digitized video sports trading card" (USA TODAY, 11/7).