SBD/7/Sports Industrialists

SHAQ OPENS NEW BUSINESS IN COMPTON TO HELP TROUBLED YOUTHS

          SHAQUILLE O'NEAL has opened an apparel and marketing 
     business in Compton, CA, in the "hope of creating jobs and
     keeping kids out of trouble," according to the L.A. TIMES. 
     The $3M apparel facility, which employees "about" 40 people,
     will be able to print 15,000 to 20,000 T-shirts a day and
     imprint sportswear with O'Neal's TWISM (The World Is Mine)
     logo.  TWISM is a partnership between O'Neal and CA-based
     Cyrk, a promotional products company (L.A. TIMES, 11/7).

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