NHL Enterprises named GLENN CHRISTOPHER WAKEFIELD as
     its VP/Canadian Business Operations.  Wakefield was most
     recently Nike's Dir of Sports Marketing for its hockey
     division (NHL Enterprises)....LOIS FRIEDMAN was named VP/
     Research for Madison Square Garden (MSG).
          

          Former NBA player KAREEM ABDUL-JABBAR wants to bar
     Dolphins RB KARIM ABDUL-JABBAR, formerly know as Sharmon
     Shan, from using that name.  The NBA's Jabbar, who filed
     suit Thursday in LA, "claims there are too many similarities
     between the two UCLA products" (USA TODAY, 11/7)....Palace
     Sports & Entertainment co-Owner DAVID HERMELIN received U.S.
     Senate confirmation to become U.S. Ambassador to Norway
     (DETROIT NEWS, 11/7)....DEREK DICKEY, a Bulls radio analyst,
     was listed in serious but stable condition at Northwestern
     Memorial Hospital on Thursday, a day after suffering a
     stroke (CHICAGO TRIBUNE, 11/7)....DON KING, on MIKE TYSON's
     recent interview on ABC's "PrimeTime Live": "I think Mike
     did exceedingly well.  The people got an opportunity to see
     the other side of Mike.  He's not a complainer, but he's an
     explainer."  Tyson is being advised by NV-based PR
     consultant SIG ROGICH (REVIEW-JOURNAL, 11/6).

          SHAQUILLE O'NEAL has opened an apparel and marketing 
     business in Compton, CA, in the "hope of creating jobs and
     keeping kids out of trouble," according to the L.A. TIMES. 
     The $3M apparel facility, which employees "about" 40 people,
     will be able to print 15,000 to 20,000 T-shirts a day and
     imprint sportswear with O'Neal's TWISM (The World Is Mine)
     logo.  TWISM is a partnership between O'Neal and CA-based
     Cyrk, a promotional products company (L.A. TIMES, 11/7).

          LEIGH STEINBERG is profiled by USA TODAY's Bill Meyers
     in a front-page cover story.  Steinberg "thinks way outside
     the box. ... And as one of sports' most powerful and
     persuasive agents, he's convinced his 65 NFL clients ...
     that they can be rich, responsible role models who earn big
     dollars and perform good deeds."  Although his firm has
     negotiated more than $1B worth of sports contracts since
     '92, Steinberg said, "If the sole effect of my being an
     agent is boosting salaries and raising ticket prices, I
     can't see that. ... My dad brought me up to be a social
     activist."  Steinberg is "diversifying beyond sports -- into
     entertainment, politics and technology."  He is trying to
     bring an NFL team to Hollywood Park, but he would not sell
     his firm to become team owner. Instead "he probably would
     develop an interactive sports theme park adjacent to a new
     football stadium."  Steinberg is also helping CA-based video
     game publisher Interplay Productions hold an IPO, and is
     working with MotionVideo, which "sells a digitized video
     sports trading card" (USA TODAY, 11/7).