SBD / 7 / THROWING COPPER: HERE'S SOME INSIGHT ON AZ BOWL PLANS

SBD/7/Sponsorships Advertising Marketing

THROWING COPPER: HERE'S SOME INSIGHT ON AZ BOWL PLANS

Published November 7, 1997

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          The Arizona Sports Foundation has signed a multiyear,
     multimillion dollar deal with AZ-based computer marketer
     Insight Enterprises, Inc., for title sponsorship of Tucson's
     Copper Bowl, to be renamed the Insight.com Bowl.  The first
     Insight.com Bowl, the ninth game in the bowl's history, is
     scheduled for Saturday, December 27, in Arizona Stadium at
     the Univ. of Arizona (ASF).  Sources of the ARIZONA DAILY
     STAR said that the sponsor has agreed to pay "a minimum" of
     $600,000 for this year's game (ARIZONA DAILY STAR, 11/6).
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