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CONVERSE TO GET RUNNING START ON '98 BASKETBALL SHOE LINE
Published November 7, 1997
Converse Senior VP/Marketing James Solomon said the company "will try to capture consumers' changing tastes toward less bulky athletic shoes with the introduction of a running-style basketball shoe" in fall of '98, according to the L.A. TIMES. Converse said its running shoe orders have risen only 2.2% in the third quarter, but the company "has identified promise in running shoes" and will introduce a new line in spring of '99. A company official said Converse "plans to take advantage of a resurgence of popularity of its Chuck Taylor and Jack Purcell lines" (L.A. TIMES, 11/6).