Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs Marketplace Round-Up Converse Splits With Ad Agency Nike Sees Increase In Q3 Profit, Sales Nike Inks Several Top NFL Draft Prospects
SBD/7/Sponsorships Advertising Marketing
CONVERSE TO GET RUNNING START ON '98 BASKETBALL SHOE LINE
Published November 7, 1997
Converse Senior VP/Marketing James Solomon said the company "will try to capture consumers' changing tastes toward less bulky athletic shoes with the introduction of a running-style basketball shoe" in fall of '98, according to the L.A. TIMES. Converse said its running shoe orders have risen only 2.2% in the third quarter, but the company "has identified promise in running shoes" and will introduce a new line in spring of '99. A company official said Converse "plans to take advantage of a resurgence of popularity of its Chuck Taylor and Jack Purcell lines" (L.A. TIMES, 11/6).