Nike's Converse Launches "Made By You" Campaign MJ Leads eBay Athlete Merch Sales Converse Suing Over Chuck Taylor Copycats Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs Marketplace Round-Up
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
CONVERSE TO GET RUNNING START ON '98 BASKETBALL SHOE LINE
Published November 7, 1997
Converse Senior VP/Marketing James Solomon said the company "will try to capture consumers' changing tastes toward less bulky athletic shoes with the introduction of a running-style basketball shoe" in fall of '98, according to the L.A. TIMES. Converse said its running shoe orders have risen only 2.2% in the third quarter, but the company "has identified promise in running shoes" and will introduce a new line in spring of '99. A company official said Converse "plans to take advantage of a resurgence of popularity of its Chuck Taylor and Jack Purcell lines" (L.A. TIMES, 11/6).