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CHAMPION AND NBA GO SOLID GOLD WITH LIMITED EDITION LINE
Published November 7, 1997
The NBA and Champion will introduce a limited edition
line of apparel under the name "Champion's Gold" featuring
the '97 NBA All-Star starters and select '97 award winners.
The line includes replica jerseys, shorts and T-shirts, all
made of gold fabric, with the team logo and player name in
the traditional team colors. The items will be made
available to retail on February 1 (NBA).
FEELING HOT: Champion has also joined with NH-based The
Shirt Factory to offer event and hot market printables. The
Shirt Factory will print and ship, while Champion will
manufacture and sell the products. The partners will work
together on slogans and creative graphics (Champion).




