SBD/7/Sponsorships Advertising Marketing

CHAMPION AND NBA GO SOLID GOLD WITH LIMITED EDITION LINE

          The NBA and Champion will introduce a limited edition
     line of apparel under the name "Champion's Gold" featuring
     the '97 NBA All-Star starters and select '97 award winners. 
     The line includes replica jerseys, shorts and T-shirts, all
     made of gold fabric, with the team logo and player name in
     the traditional team colors.  The items will be made
     available to retail on February 1 (NBA).
          FEELING HOT: Champion has also joined with NH-based The
     Shirt Factory to offer event and hot market printables.  The
     Shirt Factory will print and ship, while Champion will
     manufacture and sell the products.  The partners will work
     together on slogans and creative graphics (Champion).

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