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SBD/7/Sponsorships Advertising Marketing
CHAMPION AND NBA GO SOLID GOLD WITH LIMITED EDITION LINE
Published November 7, 1997
The NBA and Champion will introduce a limited edition line of apparel under the name "Champion's Gold" featuring the '97 NBA All-Star starters and select '97 award winners. The line includes replica jerseys, shorts and T-shirts, all made of gold fabric, with the team logo and player name in the traditional team colors. The items will be made available to retail on February 1 (NBA). FEELING HOT: Champion has also joined with NH-based The Shirt Factory to offer event and hot market printables. The Shirt Factory will print and ship, while Champion will manufacture and sell the products. The partners will work together on slogans and creative graphics (Champion).