SBD/7/Sponsorships Advertising Marketing

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  • CHAMPION AND NBA GO SOLID GOLD WITH LIMITED EDITION LINE

              The NBA and Champion will introduce a limited edition
         line of apparel under the name "Champion's Gold" featuring
         the '97 NBA All-Star starters and select '97 award winners. 
         The line includes replica jerseys, shorts and T-shirts, all
         made of gold fabric, with the team logo and player name in
         the traditional team colors.  The items will be made
         available to retail on February 1 (NBA).
              FEELING HOT: Champion has also joined with NH-based The
         Shirt Factory to offer event and hot market printables.  The
         Shirt Factory will print and ship, while Champion will
         manufacture and sell the products.  The partners will work
         together on slogans and creative graphics (Champion).
    
    

    Print | Tags: NBA
  • CONVERSE TO GET RUNNING START ON '98 BASKETBALL SHOE LINE

              Converse Senior VP/Marketing James Solomon said the
         company "will try to capture consumers' changing tastes
         toward less bulky athletic shoes with the introduction of a
         running-style basketball shoe" in fall of '98, according to
         the L.A. TIMES.  Converse said its running shoe orders have
         risen only 2.2% in the third quarter, but the company "has
         identified promise in running shoes" and will introduce a
         new line in spring of '99.  A company official said Converse
         "plans to take advantage of a resurgence of popularity of
         its Chuck Taylor and Jack Purcell lines" (L.A. TIMES, 11/6).
    
    

    Print | Tags: Converse
  • MARKETPLACE ROUND-UP

              NASCAR Cafe will open its second location in Nashville,
         TN, this Tuesday, November 11 (NASCAR)....CART Licensed
         Products has reached licensing agreements with three
         manufacturers for the merchandising of apparel bearing the
         CART logo: FL-based Joy Athletic, WI-based Ralph Marlin &
         Co. and CA-based Jeff Hamilton Industries (CART).
              SHOE NEWS: Reebok Dir of PR Dave Fogelson said that
         while Reebok does not have an endorsement deal with Serena
         Williams, the company would be interested in signing
         Williams, who has been wearing Nike apparel at the Ameritech
         Cup in Chicago: "Sure. If there is an opportunity.  If she's
         searching to travel the same path as Venus, turning pro and
         seeking an endorsement deal" (THE DAILY)....Shawn Kemp, on
         his Reignman II Reebok shoe: "A lot of guys have been trying
         to wear it.  I've gotten a lot of requests from girls and
         guys in college, the ABL, the WNBA and lots of players in
         the league are trying to wear the shoe.  The only guys who
         will wear it will be me, Bobby (Sura) and Vitaly
         (Potapenko).  No one else" (AKRON BEACON JOURNAL, 11/7).
    
    

    Print | Tags: Champ Car World Series, NASCAR, Nike, Reebok, WNBA
  • MLB'S EXPANSION DRAFT BROUGHT TO YOU BY REEBOK AND MBNA

              Reebok has been named title sponsor and MBNA presenting
         sponsor of MLB's Expansion Draft on November 18.  Both will 
         receive event signage, advertising on ESPN and ESPN2 during
         draft coverage and the right to use the draft logo in ads
         and promos.  Both companies will also receive recognition on
         MLB's expansion draft coverage on its Web site (MLB).
    
    

    Print | Tags: ESPN, MBNA America Bank, MLB, Reebok, Walt Disney
  • THROWING COPPER: HERE'S SOME INSIGHT ON AZ BOWL PLANS

              The Arizona Sports Foundation has signed a multiyear,
         multimillion dollar deal with AZ-based computer marketer
         Insight Enterprises, Inc., for title sponsorship of Tucson's
         Copper Bowl, to be renamed the Insight.com Bowl.  The first
         Insight.com Bowl, the ninth game in the bowl's history, is
         scheduled for Saturday, December 27, in Arizona Stadium at
         the Univ. of Arizona (ASF).  Sources of the ARIZONA DAILY
         STAR said that the sponsor has agreed to pay "a minimum" of
         $600,000 for this year's game (ARIZONA DAILY STAR, 11/6).
    
    

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