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WILL CYRUS AND MONTANA GO ONE-ON-ONE IN MTV SPORTS FESTIVAL?
Published November 7, 1997
MTV is taking the "symbiotic relationship" between sports and music "a step further" this weekend with its airing of the first "Sports and Music Festival," according to USA TODAY's Sal Ruibal. The event is MTV's "answer" to ESPN's X Games, but unlike that "mostly live" event, MTV's festival is a "taped version of an event" that took place October 17-19 in Austin, TX. A crowd of "more than" 50,000 saw aggressive in-line skating, skateboarding, snowboarding and stunt-bike jumping "while live bands Wu-Tang Clan, Smashmouth and 311 wailed." Ruibal: "What MTV's festival and X Games do share is the hot pursuit of the Holy Grail of youth marketing: 18- to 24-year-olds with a bottomless appetite for hot cars, soft drinks, fast foods and action movies." The event airs on MTV tonight from 8:00-11:00 ET, and Saturday from 12:00pm-7:00 pm ET (USA TODAY, 11/7).