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WILL CYRUS AND MONTANA GO ONE-ON-ONE IN MTV SPORTS FESTIVAL?

          MTV is taking the "symbiotic relationship" between
     sports and music "a step further" this weekend with its
     airing of the first "Sports and Music Festival," according
     to USA TODAY's Sal Ruibal.  The event is MTV's "answer" to
     ESPN's X Games, but unlike that "mostly live" event, MTV's
     festival is a "taped version of an event" that took place
     October 17-19 in Austin, TX.  A crowd of "more than" 50,000
     saw aggressive in-line skating, skateboarding, snowboarding
     and stunt-bike jumping "while live bands Wu-Tang Clan,
     Smashmouth and 311 wailed."  Ruibal: "What MTV's festival
     and X Games do share is the hot pursuit of the Holy Grail of
     youth marketing: 18- to 24-year-olds with a bottomless
     appetite for hot cars, soft drinks, fast foods and action
     movies."  The event airs on MTV tonight from 8:00-11:00 ET,
     and Saturday from 12:00pm-7:00 pm ET (USA TODAY, 11/7).

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