PENN STATE FOOTBALL MAKES THE PA VALLEY FEEL HAPPY, HAPPY

          Penn State's (PSU) home football games are "a money-
     making machine," according to Ed Moran of the PHILADELPHIA
     DAILY NEWS.  Ticket sales account for a weekly take of
     $2.189M or "approximately $13.1[M] annually," as 65,000
     season tickets are sold at $28 each; game-day sales account
     for another 2,967 seats; and students get 20,000 tickets
     issued through a lottery system at $14 each.  Concessions
     take in another "estimated $200,000" per game, and game
     merchandise brings in $2.5M per year.  PSU will also take in
     $1.8M in TV revenue this season.  PSU is in the midst of an
     economic impact study, the first since '87, which showed
     that PSU football fans "spent about" $40M  per season and an
     average of $5.7M for every home-game weekend.  PSU Dir of
     Public Information Bill Mahon said that he "expects" the
     $40M "figure to be far exceeded" in its next study, citing
     expansion of Beaver Stadium by 10,000 seats and the
     additional hotel rooms in the area (DAILY NEWS, 11/6).