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  • PENN STATE FOOTBALL MAKES THE PA VALLEY FEEL HAPPY, HAPPY

              Penn State's (PSU) home football games are "a money-
         making machine," according to Ed Moran of the PHILADELPHIA
         DAILY NEWS.  Ticket sales account for a weekly take of
         $2.189M or "approximately $13.1[M] annually," as 65,000
         season tickets are sold at $28 each; game-day sales account
         for another 2,967 seats; and students get 20,000 tickets
         issued through a lottery system at $14 each.  Concessions
         take in another "estimated $200,000" per game, and game
         merchandise brings in $2.5M per year.  PSU will also take in
         $1.8M in TV revenue this season.  PSU is in the midst of an
         economic impact study, the first since '87, which showed
         that PSU football fans "spent about" $40M  per season and an
         average of $5.7M for every home-game weekend.  PSU Dir of
         Public Information Bill Mahon said that he "expects" the
         $40M "figure to be far exceeded" in its next study, citing
         expansion of Beaver Stadium by 10,000 seats and the
         additional hotel rooms in the area (DAILY NEWS, 11/6).
    
    

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