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Penn State's (PSU) home football games are "a money- making machine," according to Ed Moran of the PHILADELPHIA DAILY NEWS. Ticket sales account for a weekly take of $2.189M or "approximately $13.1[M] annually," as 65,000 season tickets are sold at $28 each; game-day sales account for another 2,967 seats; and students get 20,000 tickets issued through a lottery system at $14 each. Concessions take in another "estimated $200,000" per game, and game merchandise brings in $2.5M per year. PSU will also take in $1.8M in TV revenue this season. PSU is in the midst of an economic impact study, the first since '87, which showed that PSU football fans "spent about" $40M per season and an average of $5.7M for every home-game weekend. PSU Dir of Public Information Bill Mahon said that he "expects" the $40M "figure to be far exceeded" in its next study, citing expansion of Beaver Stadium by 10,000 seats and the additional hotel rooms in the area (DAILY NEWS, 11/6).