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ROLLERBLADE SKATING TO NEW JERSEY AS MANY WILL LOSE JOBS
Published November 6, 1997
Over the "next several months," corporate owner
Benetton Sportsystems "will shift the bulk of Rollerblade's
administrative departments" to its Princeton, NJ, North
American headquarters, according to Jennifer Ehrlich of
MINNEAPOLIS-ST. PAUL CITY BUSINESS. The 280 employees at
MN-based Rollerblade Inc. "are expected to lose their jobs."
Ehrlich writes that sources within the company "say the only
Rollerblade employees who will hold on to their positions
are a handful of people who will staff a new corporate
office in Minneapolis," which will serve as the sales and
marketing arm of the company. Benetton's decision to
"essentially scrap Rollerblade as an autonomous company came
as no surprise to analysts who have predicted a wave of
industry-wide consolidation." Benetton "plans to cut costs"
by taking over Rollerblade's finance, accounting, credit,
human resources and information services departments that
were in the MN offices (CITY BUSINESS, 11/3 issue).




