SBD/5/Sports Media


          M'S TV DEAL: The Mariners have agreed on a three-year
     contract with KIRO-TV for the station to continue as the
     over-the-air rights holder for game telecasts through the
     2000 season.  The new deal calls for 62 to 65 over-the-air
     telecasts, with some of the games being carried by KSTW. 
     The team also announced that both Rick Rizzs and Ron Fairly
     will return to the Mariners broadcast team next season,
     joining Dave Niehaus in the booth (Mariners).
          NOTES: NC-based A&J Sports, publishers of ACC Athlete
     Magazine, will receive "up to" $5M in new financing from
     Duke alum Jim Gills through Gills' diversified holding
     company, FL-based Jireh Inc.  A&J co-Founder Alan Rodgers
     said the company will use the money to launch three other
     conference magazines -- for the SEC, Big Ten and one
     "undisclosed" conference -- and to increase marketing
     efforts throughout the ACC (Raleigh NEWS & OBSERVER, 11/4).
          NFL NOTES: ESPN's Sunday night Lions-Packers game drew
     "nearly" 7.2 million households to lead all basic cable
     programs, while ESPN's "NFL PrimeTime" drew 2.95 million
     households to rank eighth on the week (HOLLYWOOD REPORTER,
     11/5)....ABC's "MNF" Steelers-Chiefs game earned a 15.7/26
     rating.  A special "Primetime Live" with Mike Tyson/Michael
     Jordan earned a 7.2/12 (WASHINGTON POST, 11/5).

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