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Published November 5, 1997
M'S TV DEAL: The Mariners have agreed on a three-year contract with KIRO-TV for the station to continue as the over-the-air rights holder for game telecasts through the 2000 season. The new deal calls for 62 to 65 over-the-air telecasts, with some of the games being carried by KSTW. The team also announced that both Rick Rizzs and Ron Fairly will return to the Mariners broadcast team next season, joining Dave Niehaus in the booth (Mariners). NOTES: NC-based A&J Sports, publishers of ACC Athlete Magazine, will receive "up to" $5M in new financing from Duke alum Jim Gills through Gills' diversified holding company, FL-based Jireh Inc. A&J co-Founder Alan Rodgers said the company will use the money to launch three other conference magazines -- for the SEC, Big Ten and one "undisclosed" conference -- and to increase marketing efforts throughout the ACC (Raleigh NEWS & OBSERVER, 11/4). NFL NOTES: ESPN's Sunday night Lions-Packers game drew "nearly" 7.2 million households to lead all basic cable programs, while ESPN's "NFL PrimeTime" drew 2.95 million households to rank eighth on the week (HOLLYWOOD REPORTER, 11/5)....ABC's "MNF" Steelers-Chiefs game earned a 15.7/26 rating. A special "Primetime Live" with Mike Tyson/Michael Jordan earned a 7.2/12 (WASHINGTON POST, 11/5).