SBD/5/Sports Media


          CA-based Callaway Golf "just keeps growing and
     growing," according to Michael Johnson of GOLF WORLD.  The
     company is now planning to enter the publishing business,
     with the formation of Callaway Golf Media Ventures.  The
     venture is "still in the embryonic stage," and Callaway
     President & CEO Donald Dye says the company is "exploring a
     number" of media-related "possibilities," including a
     "Callaway Golf Guide," which would be produced with Callaway
     Golf Editions.  Dye: "This will not be a vanity piece.  It
     will be a newly created series of books that will have true,
     hard writing about golf."  With the new projects, Dye
     "dismisses" talk that the company "might be getting away
     from its core business."  Dye: "It's not like we're headed
     into tennis, skiing or running shoes. ... We define our
     business as golf and anything that relates to it.  This is
     merely an extension of the way we currently do business. ...
     [W]e're not getting into other things out of concern (about
     the club business)" (GOLF WORLD, 10/31). 

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