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CALLAWAY LOOKS TO PUBLISHING AS NEXT BUSINESS VENTURE
Published November 5, 1997
CA-based Callaway Golf "just keeps growing and growing," according to Michael Johnson of GOLF WORLD. The company is now planning to enter the publishing business, with the formation of Callaway Golf Media Ventures. The venture is "still in the embryonic stage," and Callaway President & CEO Donald Dye says the company is "exploring a number" of media-related "possibilities," including a "Callaway Golf Guide," which would be produced with Callaway Golf Editions. Dye: "This will not be a vanity piece. It will be a newly created series of books that will have true, hard writing about golf." With the new projects, Dye "dismisses" talk that the company "might be getting away from its core business." Dye: "It's not like we're headed into tennis, skiing or running shoes. ... We define our business as golf and anything that relates to it. This is merely an extension of the way we currently do business. ... [W]e're not getting into other things out of concern (about the club business)" (GOLF WORLD, 10/31).