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WANT THE EYE OF THE TIGER? CHECK OUT TITLEIST'S WOODS ITEMS
Published November 5, 1997
MA-based Titleist will introduce the official Tiger Woods Headcover to retail, an exact replica of the tiger spots/colors headcover Woods currently uses on his drivers. In Boston, Alison Gibbs reported that each Woods Headcover has a personalized "Love from Mom" message embroidered along the back, in Woods' mother's native Thai language. The $30 headcover "should be" in stores by this weekend (BOSTON HERALD, 11/4). Titleist will also release 10,000 sets of Tiger Woods Limited Edition Commemorative Series golf balls. Produced in seven colors, each package is marked with the name, date and site of the events won by Woods this season. Suggested retail for the 21-ball set is $500 (Titleist). CHIP SHOT: MacGregor Golf said it will begin spending $10-15M annually from '98-2002 on its advertising and marketing strategies, according to Lynn Henning of GOLFWEEK. MacGregor and NC-based agency Howard, Merrell & Partners said that would cover MacGregor's marketing and advertising, player endorsements and other strategies. Currently, MacGregor's only "contracted name players" are Darren Clarke and Robert Allenby (GOLFWEEK, 11/1 issue).