SBD/5/Sponsorships Advertising Marketing

WANT THE EYE OF THE TIGER? CHECK OUT TITLEIST'S WOODS ITEMS

          MA-based Titleist will introduce the official Tiger
     Woods Headcover to retail, an exact replica of the tiger
     spots/colors headcover Woods currently uses on his drivers. 
     In Boston, Alison Gibbs reported that each Woods Headcover
     has a personalized "Love from Mom" message embroidered along
     the back, in Woods' mother's native Thai language.  The $30
     headcover "should be" in stores by this weekend (BOSTON
     HERALD, 11/4).  Titleist will also release 10,000 sets of
     Tiger Woods Limited Edition Commemorative Series golf balls. 
     Produced in seven colors, each package is marked with the
     name, date and site of the events won by Woods this season. 
     Suggested retail for the 21-ball set is $500 (Titleist). 
          CHIP SHOT: MacGregor Golf said it will begin spending
     $10-15M annually from '98-2002 on its advertising and
     marketing strategies, according to Lynn Henning of GOLFWEEK. 
     MacGregor and NC-based agency Howard, Merrell & Partners
     said that would cover MacGregor's marketing and advertising,
     player endorsements and other strategies.  Currently,
     MacGregor's only "contracted name players" are Darren Clarke
     and Robert Allenby (GOLFWEEK, 11/1 issue).

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