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WALT DISNEY JOINS WITH FOOT LOCKER FOR SUPERSTORES
Published November 5, 1997
Foot Locker and Walt Disney World are "teaming up" in a
retail and marketing venture that will add a 40,000-square-
foot superstore to Disney's Wide World of Sports complex in
Lake Buena Vista, FL, according to Christopher Boyd of the
ORLANDO SENTINEL. Foot Locker plans to open its sports
footwear and apparel store in Disney World in "early" '99,
and will "promote Disney's sports events in its 2,000 stores
around the world" (ORLANDO SENTINEL, 11/5). The partnership
includes Foot Locker's title sponsorship of the sports
complex's track and field venue, soon to be named the Foot
Locker Track and Field Complex. The facility will become a
venue for "several" of Foot Locker's sports marketing
programs, such as the 19th annual Foot Locker Cross Country
Championships National Finals this December (AD AGE, 11/5).




