SBD/5/Sponsorships Advertising Marketing

WALT DISNEY JOINS WITH FOOT LOCKER FOR SUPERSTORES

          Foot Locker and Walt Disney World are "teaming up" in a
     retail and marketing venture that will add a 40,000-square-
     foot superstore to Disney's Wide World of Sports complex in
     Lake Buena Vista, FL, according to Christopher Boyd of the
     ORLANDO SENTINEL.  Foot Locker plans to open its sports
     footwear and apparel store in Disney World in "early" '99,
     and will "promote Disney's sports events in its 2,000 stores
     around the world" (ORLANDO SENTINEL, 11/5).  The partnership
     includes Foot Locker's title sponsorship of the sports
     complex's track and field venue, soon to be named the Foot
     Locker Track and Field Complex.  The facility will become a
     venue for "several" of Foot Locker's sports marketing
     programs, such as the 19th annual Foot Locker Cross Country
     Championships National Finals this December (AD AGE, 11/5).

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