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SBD/5/Sponsorships Advertising Marketing
WALT DISNEY JOINS WITH FOOT LOCKER FOR SUPERSTORES
Published November 5, 1997
Foot Locker and Walt Disney World are "teaming up" in a retail and marketing venture that will add a 40,000-square- foot superstore to Disney's Wide World of Sports complex in Lake Buena Vista, FL, according to Christopher Boyd of the ORLANDO SENTINEL. Foot Locker plans to open its sports footwear and apparel store in Disney World in "early" '99, and will "promote Disney's sports events in its 2,000 stores around the world" (ORLANDO SENTINEL, 11/5). The partnership includes Foot Locker's title sponsorship of the sports complex's track and field venue, soon to be named the Foot Locker Track and Field Complex. The facility will become a venue for "several" of Foot Locker's sports marketing programs, such as the 19th annual Foot Locker Cross Country Championships National Finals this December (AD AGE, 11/5).