LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Sources: Angels' Dipoto Out As GM Steph Curry Tops In NBA Jersey Sales Phillies' MacPhail To Observe For First Few Months All-Star Game Prices Rising On Secondary Market ESPN Changes Format For MLB ASG Reveal MLB Changes HR Derby Format
SBD/5/Sponsorships Advertising Marketing
Published November 5, 1997
The IHL Ice Dogs printed trading cards of nine of its players, plus its mascot, Spike. The cards will be given away to the first 2,500 fans, 14-and-younger, at Saturday and Sunday home games (ORANGE COUNTY REGISTER, 11/4)....NY- based New Era Cap President Christopher Koch said the MLB cap business is "good again." Koch: "We're probably up, as a rough percentage, 30 percent from last year. It gets us back to prestrike years" (BUSINESS FIRST, 11/3 issue). ...Fallon McElligott Berlin Chair Andy Berlin is leaving to start Berlin, Cameron & Partners. Berlin said that assignments from such clients as the NBA, NBC and Conde Nast "have moved to the new agency." But Fallon President Bill Westbrook said it was "premature" to say which clients will remain with the agency (WALL STREET JOURNAL, 11/5).