SBD/5/Sponsorships Advertising Marketing


          The IHL Ice Dogs printed trading cards of nine of its
     players, plus its mascot, Spike.  The cards will be given
     away to the first 2,500 fans, 14-and-younger, at Saturday
     and Sunday home games (ORANGE COUNTY REGISTER, 11/4)....NY-
     based New Era Cap President Christopher Koch said the MLB
     cap business is "good again."  Koch: "We're probably up, as
     a rough percentage, 30 percent from last year.  It gets us
     back to prestrike years" (BUSINESS FIRST, 11/3 issue).
     ...Fallon McElligott Berlin Chair Andy Berlin is leaving to
     start Berlin, Cameron & Partners.  Berlin said that
     assignments from such clients as the NBA, NBC and Conde Nast
     "have moved to the new agency."  But Fallon President Bill
     Westbrook said it was "premature" to say which clients will
     remain with the agency (WALL STREET JOURNAL, 11/5). 

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