Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions President Obama Welcomes Cubs To White House Nike Will Not Include Sleeves On NBA Jerseys MLB, Mitú Partnering For Latino Digital Content Fanatics Gains Rights For NBA Replica Jerseys Braves Pursuing Palm Beach County ST Complex Silver Says NBA Exploring Mexico City Franchise Red Sox' Offseason Moves Leads To Ticket Sales Boost Cubs Strike Sponsorship Deal With Beam Suntory
SBD/5/Sponsorships Advertising Marketing
Published November 5, 1997
The IHL Ice Dogs printed trading cards of nine of its players, plus its mascot, Spike. The cards will be given away to the first 2,500 fans, 14-and-younger, at Saturday and Sunday home games (ORANGE COUNTY REGISTER, 11/4)....NY- based New Era Cap President Christopher Koch said the MLB cap business is "good again." Koch: "We're probably up, as a rough percentage, 30 percent from last year. It gets us back to prestrike years" (BUSINESS FIRST, 11/3 issue). ...Fallon McElligott Berlin Chair Andy Berlin is leaving to start Berlin, Cameron & Partners. Berlin said that assignments from such clients as the NBA, NBC and Conde Nast "have moved to the new agency." But Fallon President Bill Westbrook said it was "premature" to say which clients will remain with the agency (WALL STREET JOURNAL, 11/5).