MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights Roberts Says Taylor Suspension Was Excessive MLB Approves Five-Year Manfred Deal Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Yanks Expect Good Ticket Sales, Exceed Luxury Tax Mariners Named MLB's Retailer Of The Year Stanton Deal Heavily Backloaded
SBD/5/Sponsorships Advertising Marketing
Published November 5, 1997
The IHL Ice Dogs printed trading cards of nine of its players, plus its mascot, Spike. The cards will be given away to the first 2,500 fans, 14-and-younger, at Saturday and Sunday home games (ORANGE COUNTY REGISTER, 11/4)....NY- based New Era Cap President Christopher Koch said the MLB cap business is "good again." Koch: "We're probably up, as a rough percentage, 30 percent from last year. It gets us back to prestrike years" (BUSINESS FIRST, 11/3 issue). ...Fallon McElligott Berlin Chair Andy Berlin is leaving to start Berlin, Cameron & Partners. Berlin said that assignments from such clients as the NBA, NBC and Conde Nast "have moved to the new agency." But Fallon President Bill Westbrook said it was "premature" to say which clients will remain with the agency (WALL STREET JOURNAL, 11/5).