USSA Signs Deal With Lagunitas To Replace A-B Music Festival Helping Tix Sales For MIS Cup Race A-B Selects WME-IMG For Experiential Marketing A-B Extends Deals With U.S. Soccer, El Tri Mike Sundet Leaving A-B For Momentum A-B Super Bowl Push Looks To Social Media Bud Light Rolls Out Broncos-Themed Ad Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans Sprint, A-B Create Interactive Beer Tap Handles
SBD/5/Sponsorships Advertising Marketing
A-B TURNS ON THE LIGHT FOR U.S WOMEN'S NATIONAL SOCCER TEAM
Published November 5, 1997
Anheuser-Busch has named Bud Light the official beer sponsor of the U.S. Women's National Soccer Team and its events. As beer sponsor of the Women's National Team, Bud Light will have on-field board signage at all televised games, two 30-second TV units, opening billboard credits, rotating clock IDs and scoring summary branding in all national TV broadcasts (Anheuser-Busch).