SBD / 5 / A-B TURNS ON THE LIGHT FOR U.S WOMEN'S NATIONAL SOCCER TEAM

SBD/5/Sponsorships Advertising Marketing

A-B TURNS ON THE LIGHT FOR U.S WOMEN'S NATIONAL SOCCER TEAM

Published November 5, 1997

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          Anheuser-Busch has named Bud Light the official beer
     sponsor of the U.S. Women's National Soccer Team and its
     events.  As beer sponsor of the Women's National Team, Bud
     Light will have on-field board signage at all televised
     games, two 30-second TV units, opening billboard credits,
     rotating clock IDs and scoring summary branding in all
     national TV broadcasts (Anheuser-Busch).
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