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SBD/5/Sponsorships Advertising Marketing
A-B TURNS ON THE LIGHT FOR U.S WOMEN'S NATIONAL SOCCER TEAM
Published November 5, 1997
Anheuser-Busch has named Bud Light the official beer sponsor of the U.S. Women's National Soccer Team and its events. As beer sponsor of the Women's National Team, Bud Light will have on-field board signage at all televised games, two 30-second TV units, opening billboard credits, rotating clock IDs and scoring summary branding in all national TV broadcasts (Anheuser-Busch).