SBD/5/Sponsorships Advertising Marketing

Print All
  • A-B TURNS ON THE LIGHT FOR U.S WOMEN'S NATIONAL SOCCER TEAM

              Anheuser-Busch has named Bud Light the official beer
         sponsor of the U.S. Women's National Soccer Team and its
         events.  As beer sponsor of the Women's National Team, Bud
         Light will have on-field board signage at all televised
         games, two 30-second TV units, opening billboard credits,
         rotating clock IDs and scoring summary branding in all
         national TV broadcasts (Anheuser-Busch).
    
    

    Print | Tags: Anheuser Busch
  • MARKETPLACE ROUND-UP

              The IHL Ice Dogs printed trading cards of nine of its
         players, plus its mascot, Spike.  The cards will be given
         away to the first 2,500 fans, 14-and-younger, at Saturday
         and Sunday home games (ORANGE COUNTY REGISTER, 11/4)....NY-
         based New Era Cap President Christopher Koch said the MLB
         cap business is "good again."  Koch: "We're probably up, as
         a rough percentage, 30 percent from last year.  It gets us
         back to prestrike years" (BUSINESS FIRST, 11/3 issue).
         ...Fallon McElligott Berlin Chair Andy Berlin is leaving to
         start Berlin, Cameron & Partners.  Berlin said that
         assignments from such clients as the NBA, NBC and Conde Nast
         "have moved to the new agency."  But Fallon President Bill
         Westbrook said it was "premature" to say which clients will
         remain with the agency (WALL STREET JOURNAL, 11/5). 
    
    
    

    Print | Tags: MLB, NBA, NBC
  • THE GREAT ERB: ADIDAS SPORTS MARKETER PROFILED BY BRANDWEEK

              Robert Erb, adidas' Dir of Sports Marketing, is named
         one of BRANDWEEK's "'98 Hot Marketers" and profiled by Terry
         Lefton.  In charge of landing sports sponsorships, signing
         endorsers and running promos that leverage its properties,
         Erb "has a lot to do with maintaining a genuine sports
         heritage positioning" at adidas.  Lefton adds that as it
         "makes its way back into America's brand consciousness,"
         adidas is "unquestionably the brand Nike worries about
         most."  Erb: "If Nike is 'sports as entertainment,' and
         Reebok seems to be reinventing itself constantly, we're back
         with sports for its own sake."  Lefton adds that Erb has
         secured sponsor deals with "top" NCAA schools, NBA/WNBA
         league deals, and is close to a deal with the NFL "that
         should get" adidas shoes on NFL fields "now restricted to
         Nike and Reebok," but Erb's "biggest coup" was adidas'
         comprehensive "renegade" deal with the Yankees.  Erb also
         heads the company's "athlete endorsers, dominated by
         teenagers."  Erb: "We look for youth and potential.  Kobe
         [Bryant] is not [Michael] Jordan, but if there is another
         Jordan, he might be it" (BRANDWEEK, 11/3 issue).
    
    

    Print | Tags: NBA, NCAA, New York Yankees, NFL, Nike, Reebok, Washington Nationals, WNBA, YankeeNets
  • WALT DISNEY JOINS WITH FOOT LOCKER FOR SUPERSTORES

              Foot Locker and Walt Disney World are "teaming up" in a
         retail and marketing venture that will add a 40,000-square-
         foot superstore to Disney's Wide World of Sports complex in
         Lake Buena Vista, FL, according to Christopher Boyd of the
         ORLANDO SENTINEL.  Foot Locker plans to open its sports
         footwear and apparel store in Disney World in "early" '99,
         and will "promote Disney's sports events in its 2,000 stores
         around the world" (ORLANDO SENTINEL, 11/5).  The partnership
         includes Foot Locker's title sponsorship of the sports
         complex's track and field venue, soon to be named the Foot
         Locker Track and Field Complex.  The facility will become a
         venue for "several" of Foot Locker's sports marketing
         programs, such as the 19th annual Foot Locker Cross Country
         Championships National Finals this December (AD AGE, 11/5).
    
    

    Print | Tags: Foot Locker/Venator Group, Walt Disney
  • WANT THE EYE OF THE TIGER? CHECK OUT TITLEIST'S WOODS ITEMS

              MA-based Titleist will introduce the official Tiger
         Woods Headcover to retail, an exact replica of the tiger
         spots/colors headcover Woods currently uses on his drivers. 
         In Boston, Alison Gibbs reported that each Woods Headcover
         has a personalized "Love from Mom" message embroidered along
         the back, in Woods' mother's native Thai language.  The $30
         headcover "should be" in stores by this weekend (BOSTON
         HERALD, 11/4).  Titleist will also release 10,000 sets of
         Tiger Woods Limited Edition Commemorative Series golf balls. 
         Produced in seven colors, each package is marked with the
         name, date and site of the events won by Woods this season. 
         Suggested retail for the 21-ball set is $500 (Titleist). 
              CHIP SHOT: MacGregor Golf said it will begin spending
         $10-15M annually from '98-2002 on its advertising and
         marketing strategies, according to Lynn Henning of GOLFWEEK. 
         MacGregor and NC-based agency Howard, Merrell & Partners
         said that would cover MacGregor's marketing and advertising,
         player endorsements and other strategies.  Currently,
         MacGregor's only "contracted name players" are Darren Clarke
         and Robert Allenby (GOLFWEEK, 11/1 issue).
    
    

    Print | Tags: Acushnet
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug