SBD/5/Olympics

THE ONUS IS ON OPUS TO COME UP WITH NEW MARKETING PLANS

          The Olympic Properties of the U.S. (OPUS) -- a venture
     between SLOC and the USOC -- "plans to market new Olympic
     music and posters and distribute more" Olympic TV
     programming, according to Jay Baltezore of the SALT LAKE
     TRIBUNE.  Also "under consideration is expansion" of the
     Challenge Cup "concept."  The first Challenge Cup was a
     women's hockey game, and OPUS President John Krimsky said
     the event would likely become annual with teams from
     different nations.  Krimsky: "We expect to target 15
     national (Olympic Sports), which will have an Olympic Cup." 
     The proposed TV programming would be a venture with IMG and
     be called OPUS-TV.  It would produce "about 75 hours of
     Olympic-related programming a year, such as competitions in
     sports that don't receive much attention, sport profiles,
     and setup packages that could include preparations for the
     2002 Winter Games."  Krimsky said ESPN and TBS have shown
     interest in the content.  The "remaining deal in the works
     tentatively has the name" OPUS Arts & Entertainment, which
     would aim its products "largely at elementary and secondary
     schoolchildren" (SALT LAKE TRIBUNE, 11/4).

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