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THE ONUS IS ON OPUS TO COME UP WITH NEW MARKETING PLANS
Published November 5, 1997
The Olympic Properties of the U.S. (OPUS) -- a venture between SLOC and the USOC -- "plans to market new Olympic music and posters and distribute more" Olympic TV programming, according to Jay Baltezore of the SALT LAKE TRIBUNE. Also "under consideration is expansion" of the Challenge Cup "concept." The first Challenge Cup was a women's hockey game, and OPUS President John Krimsky said the event would likely become annual with teams from different nations. Krimsky: "We expect to target 15 national (Olympic Sports), which will have an Olympic Cup." The proposed TV programming would be a venture with IMG and be called OPUS-TV. It would produce "about 75 hours of Olympic-related programming a year, such as competitions in sports that don't receive much attention, sport profiles, and setup packages that could include preparations for the 2002 Winter Games." Krimsky said ESPN and TBS have shown interest in the content. The "remaining deal in the works tentatively has the name" OPUS Arts & Entertainment, which would aim its products "largely at elementary and secondary schoolchildren" (SALT LAKE TRIBUNE, 11/4).