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  • THE ONUS IS ON OPUS TO COME UP WITH NEW MARKETING PLANS

              The Olympic Properties of the U.S. (OPUS) -- a venture
         between SLOC and the USOC -- "plans to market new Olympic
         music and posters and distribute more" Olympic TV
         programming, according to Jay Baltezore of the SALT LAKE
         TRIBUNE.  Also "under consideration is expansion" of the
         Challenge Cup "concept."  The first Challenge Cup was a
         women's hockey game, and OPUS President John Krimsky said
         the event would likely become annual with teams from
         different nations.  Krimsky: "We expect to target 15
         national (Olympic Sports), which will have an Olympic Cup." 
         The proposed TV programming would be a venture with IMG and
         be called OPUS-TV.  It would produce "about 75 hours of
         Olympic-related programming a year, such as competitions in
         sports that don't receive much attention, sport profiles,
         and setup packages that could include preparations for the
         2002 Winter Games."  Krimsky said ESPN and TBS have shown
         interest in the content.  The "remaining deal in the works
         tentatively has the name" OPUS Arts & Entertainment, which
         would aim its products "largely at elementary and secondary
         schoolchildren" (SALT LAKE TRIBUNE, 11/4).
    
    

    Print | Tags: ESPN, IMG, Olympics, OPUS, SLOC, TBS/TNT, Time Warner, USOC, Walt Disney
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