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BENETTON TO RELOCATE MUCH OF ROLLERBLADE TO NEW JERSEY
Published November 5, 1997
Over the "next several months," corporate owner Benetton Sportsystems "will shift the bulk" of MN-based Rollerblade's "administrative departments" to its Princeton, NJ, N.A. headquarters, according to Jennifer Ehrlich of MINNEAPOLIS-ST. PAUL CITY BUSINESS. The 280 employees at Rollerblade's MN office "are expected to lose their jobs," and sources within the company "say the only Rollerblade employees who will hold on to their positions are a handful of people who will staff a new corporate office in Minneapolis," which will serve as the sales and marketing arm of the company. Benetton's decision to "essentially scrap" Rollerblade as an "autonomous" company "came as no surprise to analysts who have predicted a wave of industry- wide consolidation." Benetton "plans to cut costs" by taking over Rollerblade's finance, accounting, credit, human resources and information services departments that were in the MN offices (CITY BUSINESS, 11/3 issue).