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PLAYERS INC JOINS CROWDED SPORTS RESTAURANT MARKETPLACE
Published November 5, 1997
Players Inc announced a joint venture with FL-based Millennium Entertainment Group to open the first NFL Players Grill restaurants. NFL Players Grill Orlando will be located at Pointe Orlando, a new entertainment and retail center. Players Inc has licensed Millennium Entertainment to develop the Grill concept, with rights to build and operate the first 12 locations. In addition to Orlando, initial plans call for locations in Anaheim, Las Vegas and NYC. The restaurant will feature cuisine developed by restauranteur Ralph Brennan, operator of New Orleans' Bacco's, Mr. B's and Red Fish Grill (NFLPA).