Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

HEY PILGRIM, FEDEX SET TO CARVE UP A CART SPONSORSHIP

          In a move that could "shake up" motorsports marketing,
     CART is set to announce a sponsorship deal with FedEx that
     will rename the Indy-car racing series and "raise the
     stakes" in its rivalry with the IRL, according to Ken Berger
     of the AP.  The three-year deal, with an option for a
     fourth, will rename the CART series the FedEx Championship
     Series for the PPG Cup beginning in '98.  The deal was
     confirmed by racing sources and BBDO, NY, the ad agency for
     FedEx.  CART spokesperson T.E. McHale said a series sponsor
     would be announced December 9 in New York, but would not
     confirm it was FedEx.  Berger reports that while CART's
     FedEx deal could avoid "the tobacco problem that looms for
     NASCAR's Winston Cup," the deal puzzled one sports marketing
     analyst who said FedEx does not offer "the same benefits as
     a retail sponsor."  IEG Sponsorship Report Editor Lesa
     Ukman: "That says to me that either FedEx was willing to pay
     more than the Coca-Colas of the world, or CART couldn't get
     the Coca-Colas of the world."  Ukman "estimated" that
     FedEx's share of the series sponsorship would cost $8-10M a
     year plus TV advertising during races (AP/STAR-NEWS, 11/26).
          SMALLER DEAL: CART Licensed Products inked deals with
     GA-based Licensed Lifestyles; CA-based Aminco Int'l, and
     Ontario-based Norman James Int'l Corp. for the merchandising
     of gifts and novelty items bearing the CART logo (CART).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/11/26/Sponsorships-Advertising-Marketing/HEY-PILGRIM-FEDEX-SET-TO-CARVE-UP-A-CART-SPONSORSHIP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/11/26/Sponsorships-Advertising-Marketing/HEY-PILGRIM-FEDEX-SET-TO-CARVE-UP-A-CART-SPONSORSHIP.aspx

CLOSE