Rogers Wins World Cup Of Hockey TV Rights Glendale On Pace To Lose $8.8M On Arena Deal Reebok Rolling Out New Fitness Campaign Canadian Viewership Down For NHL ASG NHL Jets' Downtown Development On Hold? AHL Western Division Not Yet Approved Ex-Prudential Center Exec Sues Lamoriello NHL ALL-Star Weekend Dazzles In Columbus Bettman Address Expansion Requests Does Tampa Market Hurt Lightning's Stamkos?
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SBD/25/Sponsorships Advertising Marketing
Published November 25, 1997
SOCCER DEALS: Nike said it is in the "final phase" of signing a 10-year, $143.8M contract to outfit the players of Barcelona, one of Europe's biggest soccer clubs, beginning in '99 (N.Y. TIMES, 11/25)....Reebok has acquired kit rights to the Argentinean national team starting in '99, the Italian-based Juventus team in 2000, and "is near" a deal with a Columbia team (Frank Dell'Apa, BOSTON GLOBE, 11/25). NOTES: AL-based Russell Athletic will sponsor the NHL All-Star Fan Balloting in the U.S, and will provide 50 sets of All-Star merchandise as prizes for the NHL All-Star sweepstakes (Russell)....Speedo is introducing a bathing cap with integrated goggles that it plans to equip swimmers with at the January '98 World Championship in Australia. The cap will retail for $60 (BUSINESS WEEK, 12/1 issue).