Blackhawks Ratings Down Despite Team's Success Islanders Fire Coach Jack Capuano Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear NHL ASG Breakaway Challenge Taken Off Roster Golden Knights Working On TV, Radio Deals Nike Makes Batch Of LeBron 14's For Early Release IOC Says No Deadline On NHL/Oly Participation Recent Tennis Trend Has Opponents Dressing Alike Sharks Use Individual Seat Data For '17-18 Pricing
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May 31 - Jun 1
SBD/25/Sponsorships Advertising Marketing
Published November 25, 1997
SOCCER DEALS: Nike said it is in the "final phase" of signing a 10-year, $143.8M contract to outfit the players of Barcelona, one of Europe's biggest soccer clubs, beginning in '99 (N.Y. TIMES, 11/25)....Reebok has acquired kit rights to the Argentinean national team starting in '99, the Italian-based Juventus team in 2000, and "is near" a deal with a Columbia team (Frank Dell'Apa, BOSTON GLOBE, 11/25). NOTES: AL-based Russell Athletic will sponsor the NHL All-Star Fan Balloting in the U.S, and will provide 50 sets of All-Star merchandise as prizes for the NHL All-Star sweepstakes (Russell)....Speedo is introducing a bathing cap with integrated goggles that it plans to equip swimmers with at the January '98 World Championship in Australia. The cap will retail for $60 (BUSINESS WEEK, 12/1 issue).