Oilers Win Draft Lottery Over Sabres NBC Ratings For NHL Playoff Openers Vegas NHL Ticket Drive To Top 11,000 Penguins Holding Watch Parties After All Nike Close To Taking Over NBA Apparel Rights NBC/NBCSN Down For NHL Season Blackhawks Again Lead NHL Attendance Sponsors Activate Around Stanley Cup Playoffs Nike Debuts New Spot For Female Ad Campaign Maple Leafs' Shanahan Preaches Patience
Upcoming Conferences and Events
SBD/25/Sponsorships Advertising Marketing
Published November 25, 1997
SOCCER DEALS: Nike said it is in the "final phase" of signing a 10-year, $143.8M contract to outfit the players of Barcelona, one of Europe's biggest soccer clubs, beginning in '99 (N.Y. TIMES, 11/25)....Reebok has acquired kit rights to the Argentinean national team starting in '99, the Italian-based Juventus team in 2000, and "is near" a deal with a Columbia team (Frank Dell'Apa, BOSTON GLOBE, 11/25). NOTES: AL-based Russell Athletic will sponsor the NHL All-Star Fan Balloting in the U.S, and will provide 50 sets of All-Star merchandise as prizes for the NHL All-Star sweepstakes (Russell)....Speedo is introducing a bathing cap with integrated goggles that it plans to equip swimmers with at the January '98 World Championship in Australia. The cap will retail for $60 (BUSINESS WEEK, 12/1 issue).