Gretzky To Play Role In NHL Centennial Plans NHL's Daly Hopes World Cup Back Every Four Years Minding My Business: NHL Exec VP Steve Mayer Nike Shows Jump In Quarterly Sales NHL Debuting New Technology At WCOH Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney Las Vegas NHL Team Sells 16,000 Season Tickets Panthers Tell NHL They Want Ekblad Out Of WC Oregon-Nebraska Highlights Nike-Adidas Battle
SBD/25/Sponsorships Advertising Marketing
Published November 25, 1997
SOCCER DEALS: Nike said it is in the "final phase" of signing a 10-year, $143.8M contract to outfit the players of Barcelona, one of Europe's biggest soccer clubs, beginning in '99 (N.Y. TIMES, 11/25)....Reebok has acquired kit rights to the Argentinean national team starting in '99, the Italian-based Juventus team in 2000, and "is near" a deal with a Columbia team (Frank Dell'Apa, BOSTON GLOBE, 11/25). NOTES: AL-based Russell Athletic will sponsor the NHL All-Star Fan Balloting in the U.S, and will provide 50 sets of All-Star merchandise as prizes for the NHL All-Star sweepstakes (Russell)....Speedo is introducing a bathing cap with integrated goggles that it plans to equip swimmers with at the January '98 World Championship in Australia. The cap will retail for $60 (BUSINESS WEEK, 12/1 issue).