SBD/25/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          SOCCER DEALS: Nike said it is in the "final phase" of
     signing a 10-year, $143.8M contract to outfit the players of
     Barcelona, one of Europe's biggest soccer clubs, beginning
     in '99 (N.Y. TIMES, 11/25)....Reebok has acquired kit rights
     to the Argentinean national team starting in '99, the
     Italian-based Juventus team in 2000, and "is near" a deal
     with a Columbia team (Frank Dell'Apa, BOSTON GLOBE, 11/25).
          NOTES: AL-based Russell Athletic will sponsor the NHL
     All-Star Fan Balloting in the U.S, and will provide 50 sets
     of All-Star merchandise as prizes for the NHL All-Star
     sweepstakes (Russell)....Speedo is introducing a bathing cap
     with integrated goggles that it plans to equip swimmers with
     at the January '98 World Championship in Australia.  The cap
     will retail for $60 (BUSINESS WEEK, 12/1 issue). 

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NHL, Nike, Reebok

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