Blackhawks Building New Practice Facility Bettman Addresses Expansion, League's Strength Fresno State Partnering With Nike For Redesign Bridgestone, NHL Renew Sponsor Deal Bills' Brandon Replaces Black As Sabres President NHL Faces Several Off-Ice Incidents This Summer Coyotes, Suns Discussed Sharing New Arena Bettman Talks NHL Expansion Bids Maple Leafs Hire Devils' Lou Lamoriello As GM Glendale, Coyotes Agree To Arena-Management Changes
SBD/25/Sponsorships Advertising Marketing
Published November 25, 1997
SOCCER DEALS: Nike said it is in the "final phase" of signing a 10-year, $143.8M contract to outfit the players of Barcelona, one of Europe's biggest soccer clubs, beginning in '99 (N.Y. TIMES, 11/25)....Reebok has acquired kit rights to the Argentinean national team starting in '99, the Italian-based Juventus team in 2000, and "is near" a deal with a Columbia team (Frank Dell'Apa, BOSTON GLOBE, 11/25). NOTES: AL-based Russell Athletic will sponsor the NHL All-Star Fan Balloting in the U.S, and will provide 50 sets of All-Star merchandise as prizes for the NHL All-Star sweepstakes (Russell)....Speedo is introducing a bathing cap with integrated goggles that it plans to equip swimmers with at the January '98 World Championship in Australia. The cap will retail for $60 (BUSINESS WEEK, 12/1 issue).