NHL COO John Collins To Leave League Nike's Parker Named Fortune's Businessperson Of '15 NHL Could Implement Cocaine Testing This Season Blues Launch Ambitious Youth Hockey Initiative Columnists Pan New NHL All-Star Game Format Wizards' John Wall A Sneaker Free Agent NHL To Give Teams NFL-Style Bye Weeks Honda Renews Deal For NHL ASG Suites At New Red Wings Arena Nearly Sold Out NHL Changes All-Star Game Format
SBD/25/Sponsorships Advertising Marketing
Published November 25, 1997
SOCCER DEALS: Nike said it is in the "final phase" of signing a 10-year, $143.8M contract to outfit the players of Barcelona, one of Europe's biggest soccer clubs, beginning in '99 (N.Y. TIMES, 11/25)....Reebok has acquired kit rights to the Argentinean national team starting in '99, the Italian-based Juventus team in 2000, and "is near" a deal with a Columbia team (Frank Dell'Apa, BOSTON GLOBE, 11/25). NOTES: AL-based Russell Athletic will sponsor the NHL All-Star Fan Balloting in the U.S, and will provide 50 sets of All-Star merchandise as prizes for the NHL All-Star sweepstakes (Russell)....Speedo is introducing a bathing cap with integrated goggles that it plans to equip swimmers with at the January '98 World Championship in Australia. The cap will retail for $60 (BUSINESS WEEK, 12/1 issue).