Bettman Praises Shanahan's League Office Work Sources: Islanders Draw New Suitors Crosby Reclaims Top-Selling NHL Jersey Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Blues Ink Four Postseason Presenting Sponsors Production Dips For Some NHL Clubs Post-Olympics NHL Attendance Down 2% In '13-14 Shanahan Officially On As Leafs President Not All NHLers Like New Playoff Format
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SBD/25/Sponsorships Advertising Marketing
Published November 25, 1997
SOCCER DEALS: Nike said it is in the "final phase" of signing a 10-year, $143.8M contract to outfit the players of Barcelona, one of Europe's biggest soccer clubs, beginning in '99 (N.Y. TIMES, 11/25)....Reebok has acquired kit rights to the Argentinean national team starting in '99, the Italian-based Juventus team in 2000, and "is near" a deal with a Columbia team (Frank Dell'Apa, BOSTON GLOBE, 11/25). NOTES: AL-based Russell Athletic will sponsor the NHL All-Star Fan Balloting in the U.S, and will provide 50 sets of All-Star merchandise as prizes for the NHL All-Star sweepstakes (Russell)....Speedo is introducing a bathing cap with integrated goggles that it plans to equip swimmers with at the January '98 World Championship in Australia. The cap will retail for $60 (BUSINESS WEEK, 12/1 issue).