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BRANDWEEK NEWS: PHOENIX EXPANDS SPORTS REACH WITH NCAA TIE
Published November 25, 1997
CT-based Phoenix Home Mutual Life is "close" to signing as the NCAA's first sponsor in the insurance category, according to Terry Lefton of BRANDWEEK. The five-year deal, worth "around" $9M, will give Phoenix media on NCAA highlights shows, the NCAA radio network and in the various game programs at NCAA championship events. Phoenix will also have access to Host Communications' Hoop City fan fest at the men's and women's Final Four (BRANDWEEK, 11/24). DEALS: Lefton reports that healthcare unit Cigna has signed a "letter of intent" to become the first "Founding Partner" sponsor of the Women's Global Challenge, set for Spring '99 in Washington, DC. The $5M deal would grant Cigna media, event signage, tickets, hospitality and an affiliation with the Women's Sports Foundation and its grass-roots programs....Lefton also reports that Champion will supply uniforms to the U.S. basketball teams at the World Championship in Europe next summer. Lefton adds that new uniforms, and "a bigger retail and marketing push aren't expected until" '99, leading up to the 2000 Summer Olympic Games in Sydney....BRANDWEEK adds that Sunkist's two-year sponsorship deal with the AVP, announced last week, is "estimated" at $2M (BRANDWEEK, 11/24 issue).