NBC has sold out ad time for Super Bowl XXXII at an average rate of $1.3M per 30-second spot, according to Ross & Jensen of AD AGE. NBC, which "stands to gross about" $75M from the game's advertisers, finished selling its "approximately" 58 national 30-second slots a month ago, "the earliest in recent memory." Anheuser-Busch and PepsiCo will "have the heaviest presence" on the broadcast, both running six 30-second units. Nike and New Line Cinema will run two 30-second spots each, while AmEx and Walt Disney will each air a 60-second spot. Newcomers include Tommy Hilfiger, Hormel Foods and Network Associates. Hormel will have two spots promoting its reformulated, lower-fat chili, while Network Associates will tout its McAfee anti-virus computer software. The following is a complete list of Super Bowl advertisers (AD AGE, 11/24 issue):
| Anheuser-Busch | | AT&T | | Auto-by-Tel |
| E. McIlhenny Sons Corp. | Frito-Lay | General Motors |
| Intel Corp. | Mail Boxes Etc. | Oracle Corp. |
| PepsiCo | Sony Pictures | Tommy Hilfiger |
| Universal Pictures | Visa USA | Walt Disney Co. |
| Volvo Cars of N.A. | Warner Bros. | Nike |
| Michelin Tire Corp. | Hormel Foods | Nissan USA |
| New Line Cinema | Network Associates | |
MORE FROM AD AGE: MI-based Domino's Pizza plans to "aggressively pursue renewal" of its NBC NFL halftime report sponsorship. Domino's four-year, $10M deal with the network expires at the end of the season (AD AGE, 11/25)....Midway Home Entertainment features Wayne Gretzky in two spots that debuted last week for its new videogame, The NHL & NHLPA Present Wayne Gretzky's 3-D Hockey '98. The spots were done by DDB Needham Worldwide, Dallas (AD AGE, 11/24 issue).
