AD AGE REPORTS THAT NBC SELLS OUT ALL SUPER BOWL INVENTORY

          NBC has sold out ad time for Super Bowl XXXII at an
     average rate of $1.3M per 30-second spot, according to Ross
     & Jensen of AD AGE.  NBC, which "stands to gross about" $75M
     from the game's advertisers, finished selling its
     "approximately" 58 national 30-second slots a month ago,
     "the earliest in recent memory."  Anheuser-Busch and PepsiCo
     will "have the heaviest presence" on the broadcast, both
     running six 30-second units.  Nike and New Line Cinema will
     run two 30-second spots each, while AmEx and Walt Disney
     will each air a 60-second spot.  Newcomers include Tommy
     Hilfiger, Hormel Foods and Network Associates.  Hormel will
     have two spots promoting its reformulated, lower-fat chili,
     while Network Associates will tout its McAfee anti-virus
     computer software.  The following is a complete list of
     Super Bowl advertisers (AD AGE, 11/24 issue):   

     

  
 
    
 
      
Anheuser-Busch
    
    

    
 
      
AT&T
    
    

    
 
      
Auto-by-Tel
    
  
  
 
    
 
      
E. 
        McIlhenny Sons Corp.
    
    
 
      
Frito-Lay
    
    
 
      
General 
        Motors
    
  
  
 
    
 
      
Intel 
        Corp.
    
    
 
      
Mail 
        Boxes Etc.
    
    
 
      
Oracle 
        Corp.
    
  
  
 
    
 
      
PepsiCo
    
    
 
      
Sony 
        Pictures
    
    
 
      
Tommy 
        Hilfiger
    
  
  
 
    
 
      
Universal 
        Pictures
    
    
 
      
Visa 
        USA
    
    
 
      
Walt 
        Disney Co.
    
  
  
 
    
 
      
Volvo 
        Cars of N.A.
    
    
 
      
Warner 
        Bros.
    
    
 
      
Nike
    
  
  
 
    
 
      
Michelin 
        Tire Corp.
    
    
 
      
Hormel 
        Foods
    
    
 
      
Nissan 
        USA
    
  
  
 
    
 
      
New 
        Line Cinema
    
    
 
      
Network 
        Associates
    
    
 
      

    
  


          MORE FROM AD AGE: MI-based Domino's Pizza plans to
     "aggressively pursue renewal" of its NBC NFL halftime report
     sponsorship.  Domino's four-year, $10M deal with the network
     expires at the end of the season (AD AGE, 11/25)....Midway
     Home Entertainment features Wayne Gretzky in two spots that
     debuted last week for its new videogame, The NHL & NHLPA
     Present Wayne Gretzky's 3-D Hockey '98.  The spots were done
     by DDB Needham Worldwide, Dallas (AD AGE, 11/24 issue).