SBD/25/Sponsorships Advertising Marketing

AD AGE REPORTS THAT NBC SELLS OUT ALL SUPER BOWL INVENTORY

          NBC has sold out ad time for Super Bowl XXXII at an
     average rate of $1.3M per 30-second spot, according to Ross
     & Jensen of AD AGE.  NBC, which "stands to gross about" $75M
     from the game's advertisers, finished selling its
     "approximately" 58 national 30-second slots a month ago,
     "the earliest in recent memory."  Anheuser-Busch and PepsiCo
     will "have the heaviest presence" on the broadcast, both
     running six 30-second units.  Nike and New Line Cinema will
     run two 30-second spots each, while AmEx and Walt Disney
     will each air a 60-second spot.  Newcomers include Tommy
     Hilfiger, Hormel Foods and Network Associates.  Hormel will
     have two spots promoting its reformulated, lower-fat chili,
     while Network Associates will tout its McAfee anti-virus
     computer software.  The following is a complete list of
     Super Bowl advertisers (AD AGE, 11/24 issue):   

     
Anheuser-Busch
AT&T
Auto-by-Tel
E. McIlhenny Sons Corp.
Frito-Lay
General Motors
Intel Corp.
Mail Boxes Etc.
Oracle Corp.
PepsiCo
Sony Pictures
Tommy Hilfiger
Universal Pictures
Visa USA
Walt Disney Co.
Volvo Cars of N.A.
Warner Bros.
Nike
Michelin Tire Corp.
Hormel Foods
Nissan USA
New Line Cinema
Network Associates
MORE FROM AD AGE: MI-based Domino's Pizza plans to "aggressively pursue renewal" of its NBC NFL halftime report sponsorship. Domino's four-year, $10M deal with the network expires at the end of the season (AD AGE, 11/25)....Midway Home Entertainment features Wayne Gretzky in two spots that debuted last week for its new videogame, The NHL & NHLPA Present Wayne Gretzky's 3-D Hockey '98. The spots were done by DDB Needham Worldwide, Dallas (AD AGE, 11/24 issue).
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