Sources: NBA Likely To Start Season As Part Of CBA Kerr Admits To Using Marijuana For Pain Relief NHL Has Issue Shipping New Leafs Jerseys To Canada LA 2024 Betting On Historic Sponsorship Sales CBS Has Deal To Stream NFL Games Lananna Named New USA Track & Field President 76ers Postpone Game Due To Moisture On Court NHLPA Likely Turning Down Olympic Offer Nets' Prokhorov Seeks Minority Investor For Team Heat Offer Early Season-Ticket Renewal Option
CBS HAS EYE ON PROFIT FOR GAMES; NHL AT OLYMPICS DEBATED
Published November 25, 1997
CBS will sell "roughly" $610M in advertising for the Nagano Winter Olympics, and between the network and its O&Os, "total profit may approach" $100M, according to Steve McCellan of BROADCASTING & CABLE. CBS TV Network President of Sales Joe Abruzzese said that CBS, to date, has sold $530M in ad sales with another $20M to be sold before the start of the Games. McClellan adds that CBS "may make a profit" of $30-40M on the Olympics, while the O&Os will sell about $60M in advertising, "virtually all of which falls to the bottom line." CBS also is selling the time for TNT's 50-hours of Olympic programming. CBS is "guaranteeing" a 19.7 primetime rating to advertisers, "far lower" than the 27.8 that the '94 Games drew. Also, "fewer advertisers are spending money." In '94, 95 advertisers spent $360M at the Lillehammer Games, while 33 advertisers are spending $530M for Nagano. Abruzzese said that the average price for a 30-second spot is about $500,000 but it could cost as much as $800,000 per unit (BROADCASTING & CABLE, 11/24 issue). THE NHL AT THE OLYMPICS: With some NHL players criticizing the personnel of teams participating in the Nagano Games, columnist Gare Joyce wrote, "The theory: With the five-ring pageantry, the NHL is staging its Olympic tournament as a coronation on ice. The reality: With its dissenters and power brokers the tournament will have a lot more in common with a political convention, which is to say, NHL business as usual. The consequences: The reality will be too plain to the viewers at home and to the keepers of the flame. As a result, the NHL will go to the Olympics only once" (GLOBE & MAIL, 11/22). In Boston, Kevin Paul Dupont called on players to end disputes, and added that the NHL "needs the Olympics, far more than the [NBA] ever needed its Dream Teamers. This is the NHL's chance to get its game in a fine romance with the world" (BOSTON GLOBE, 11/23).