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FEELING HOT, HOT, HOT: BURN CREATES HISPANIC MARKETING DEPT
Published November 25, 1997
The MLS Burn has formed a Hispanic marketing department, with the goal of developing a PR, broadcasting, marketing, advertising and community relations plan for the Hispanic community. The department will consist of a director, two account execs and a community liaison. Andy Swift, who has served as Hispanic Media Liaison & Community Relations Dir for two years, has been promoted to Dir of Hispanic Marketing & Community Development (Burn).