SBD/25/Franchises

FEELING HOT, HOT, HOT: BURN CREATES HISPANIC MARKETING DEPT

          The MLS Burn has formed a Hispanic marketing
     department, with the goal of developing a PR, broadcasting,
     marketing, advertising and community relations plan for the
     Hispanic community.  The department will consist of a
     director, two account execs and a community liaison.  Andy
     Swift, who has served as Hispanic Media Liaison & Community
     Relations Dir for two years, has been promoted to Dir of
     Hispanic Marketing & Community Development (Burn).

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