The MLS Burn has formed a Hispanic marketing department, with the goal of developing a PR, broadcasting, marketing, advertising and community relations plan for the Hispanic community. The department will consist of a director, two account execs and a community liaison. Andy Swift, who has served as Hispanic Media Liaison & Community Relations Dir for two years, has been promoted to Dir of Hispanic Marketing & Community Development (Burn).
In Miami, Barry Jackson reports that after the Marlins' recent personnel moves, "several fans" who made partial payments for '98 season tickets "have requested and received refunds." But team VP/Sales & Marketing Jim Ross said that while 500 people made partial payments on '98 season tickets -- ranging from $100 to $400 -- fewer than 10 have asked for a refund (MIAMI HERALD, 11/25)....In Denver, prices increased for 68% of the seats at Coors Field for the '98 season, "most dramatically" in the lower deck, from $22 to $25. If all seats are sold, the increases will generate 8% more revenue than in '97. The team will keep about 30% of tickets the same cost, while 1,500 seats will be reduced (DENVER POST, 11/25)....The "Hanson Brothers" -- of "Slap Shot" fame -- performed during the IHL Rafales- Admirals game Saturday night. The game drew 10,480, Milwaukee's largest crowd of the season (JOURNAL SENTINEL, 11/23).
Heat Managing General Partner Micky Arison said that he "expects to take on at least two additional limited partners to increase the team's capital," according to Barry Jackson of the MIAMI HERALD. Arison: "We're losing money, and we have a new arena to finance. The investors will (purchase) additional units of stock." Sources told Jackson that the Arison family owns about 85% of the team, with Raanan Katz, Julio Iglesias, Robert Sturges and Amancio Suarez each limited partners. Jackson: "Arison declined to identify potential new investors, but a source said Philadelphia businessman Sidney Kimmel -- who tried to buy the team in 1993 -- has expressed interest" (MIAMI HERALD, 11/24).