Record Crowd Watches American Pharoah HOFers Highlight NBA's Africa Exhibition Nike Preserves Converse's Original Look Pharoah Causes Monmouth To Raise Haskell Purse Fresno State Partnering With Nike For Redesign Garber: MLS ASG Format Could Change National Finals Rodeo To Stay At Thomas & Mack Baseball HOF Expects Large Crowd L.A. Country Club Hosting '23 U.S. Open Players' Awards Fails To Draw Star Attendees
NIKETOWN IN THE MIDDLE OF A WORLDWIDE GROWTH SPURT
Published November 25, 1997
Nike Australia is spending "about" $8M on its "first giant concept store" in that country, expected to open in Melbourne in November '98, according to AD AGE. The store is expected to look like a film set and "provide an interactive shopping experience for consumers." A second store is expected to open in Sydney in late '99. The Australian athletic footwear, clothing and accessories market "is estimated" at $1.5B and Nike claims between 32% and 35% share of Australia's $400M athletic footwear market (AD AGE, 11/24).....NikeTown Las Vegas, Nike's 10th store in the U.S., opened to the public on November 21 (Nike).