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NIKETOWN IN THE MIDDLE OF A WORLDWIDE GROWTH SPURT

          Nike Australia is spending "about" $8M on its "first
     giant concept store" in that country, expected to open in
     Melbourne in November '98, according to AD AGE.  The store
     is expected to look like a film set and "provide an
     interactive shopping experience for consumers."  A second
     store is expected to open in Sydney in late '99.  The
     Australian athletic footwear, clothing and accessories
     market "is estimated" at $1.5B and Nike claims between 32%
     and 35% share of Australia's $400M athletic footwear market
     (AD AGE, 11/24).....NikeTown Las Vegas, Nike's 10th store in
     the U.S., opened to the public on November 21 (Nike).

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