Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Is The NHL Winter Classic Lacking Buzz? Host Cities Revealed For '15 Gold Cup Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" TaxSlayer Bowl Prez Optimistic On Attendance Toronto Mayor Dismayed With Pan Am Officials Red Sox COO Kennedy Talks Winter Classic Report: '16 Winter Classic Heading To Boston
NIKETOWN IN THE MIDDLE OF A WORLDWIDE GROWTH SPURT
Published November 25, 1997
Nike Australia is spending "about" $8M on its "first giant concept store" in that country, expected to open in Melbourne in November '98, according to AD AGE. The store is expected to look like a film set and "provide an interactive shopping experience for consumers." A second store is expected to open in Sydney in late '99. The Australian athletic footwear, clothing and accessories market "is estimated" at $1.5B and Nike claims between 32% and 35% share of Australia's $400M athletic footwear market (AD AGE, 11/24).....NikeTown Las Vegas, Nike's 10th store in the U.S., opened to the public on November 21 (Nike).