Hope Solo Re-Emerges In Nike Marketing PBR Positions Spring Event As "Major" UGA's New Nike Deal Worth $40.8M Four Cities Invited To Bid For '19, '20 Super Bowls Boston IndyCar Race Set For Next Year Law Does Not Allow Preakness To Move NBA Takes Measures To Ensure Lottery Is Authentic Adidas, Nike Bid On Michigan Apparel Deal Preakness Sets New Record Attendance ACC's Swofford Wants To Expand CFP To Eight
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NIKETOWN IN THE MIDDLE OF A WORLDWIDE GROWTH SPURT
Published November 25, 1997
Nike Australia is spending "about" $8M on its "first giant concept store" in that country, expected to open in Melbourne in November '98, according to AD AGE. The store is expected to look like a film set and "provide an interactive shopping experience for consumers." A second store is expected to open in Sydney in late '99. The Australian athletic footwear, clothing and accessories market "is estimated" at $1.5B and Nike claims between 32% and 35% share of Australia's $400M athletic footwear market (AD AGE, 11/24).....NikeTown Las Vegas, Nike's 10th store in the U.S., opened to the public on November 21 (Nike).