Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike Nike, Adidas Continue Shoe Push In Asia Future Of USA Pro Challenge Looks Murky Winston-Salem Open Poised To Turn Profit Sharapova To Debut Exhibition Event In L.A. Beach Volleyball Event Sees "Rowdy" Crowd Tiger Effect In Full Force At Wyndham Championship ATP's Memphis Open Sold Again CFP's Hancock "Intrigued" By South Florida
NIKETOWN IN THE MIDDLE OF A WORLDWIDE GROWTH SPURT
Published November 25, 1997
Nike Australia is spending "about" $8M on its "first giant concept store" in that country, expected to open in Melbourne in November '98, according to AD AGE. The store is expected to look like a film set and "provide an interactive shopping experience for consumers." A second store is expected to open in Sydney in late '99. The Australian athletic footwear, clothing and accessories market "is estimated" at $1.5B and Nike claims between 32% and 35% share of Australia's $400M athletic footwear market (AD AGE, 11/24).....NikeTown Las Vegas, Nike's 10th store in the U.S., opened to the public on November 21 (Nike).