IndyCar's Future At Fontana In Doubt Travelers Championship Gets Record Crowds MLB Changes HR Derby Format With Rolling Stones, IMS Eyes Non-Racing Events Nike Sees Sales Rise 4.8% In Q4 U.S.-China Women's World Cup Match A Hot Ticket Q&A With Special Olympics Pres. McClenahan Adidas Releases Wiggins' First Shoe Charlotte To Host '17 NBA All-Stars Cavs, Nike Take Out Full-Page Ads
NIKETOWN IN THE MIDDLE OF A WORLDWIDE GROWTH SPURT
Published November 25, 1997
Nike Australia is spending "about" $8M on its "first giant concept store" in that country, expected to open in Melbourne in November '98, according to AD AGE. The store is expected to look like a film set and "provide an interactive shopping experience for consumers." A second store is expected to open in Sydney in late '99. The Australian athletic footwear, clothing and accessories market "is estimated" at $1.5B and Nike claims between 32% and 35% share of Australia's $400M athletic footwear market (AD AGE, 11/24).....NikeTown Las Vegas, Nike's 10th store in the U.S., opened to the public on November 21 (Nike).