U.S.-Germany WWC Semifinal Nearing A Sellout All-Star Game Prices Rising On Secondary Market New MGM-AEG Arena Could Host PBR Tennessee Ready For Nike Transition IndyCar's Future At Fontana In Doubt Travelers Championship Gets Record Crowds MLB Changes HR Derby Format With Rolling Stones, IMS Eyes Non-Racing Events Nike Sees Sales Rise 4.8% In Q4 U.S.-China Women's World Cup Match A Hot Ticket
NIKETOWN IN THE MIDDLE OF A WORLDWIDE GROWTH SPURT
Published November 25, 1997
Nike Australia is spending "about" $8M on its "first giant concept store" in that country, expected to open in Melbourne in November '98, according to AD AGE. The store is expected to look like a film set and "provide an interactive shopping experience for consumers." A second store is expected to open in Sydney in late '99. The Australian athletic footwear, clothing and accessories market "is estimated" at $1.5B and Nike claims between 32% and 35% share of Australia's $400M athletic footwear market (AD AGE, 11/24).....NikeTown Las Vegas, Nike's 10th store in the U.S., opened to the public on November 21 (Nike).