IMS Continues NASCAR Attendance Battle Large Crowd Turns Out For Baseball HOF Inducation LPGA Deems Inaugural Int'l Crown A Success Nike Paid Howard Slusher $1.5M F1 Race In New Jersey Delayed Again Int'l Crown Organizers Bullish On First Event Officials Confident In Safer U.S. Open Of Surfing NFL Draft Leaving N.Y. Just A One-Time Deal? Senior Ryder Cup Reportedly Coming In '15 Jeter's Farewell Dominates Proceedings At All-Star Game
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NIKETOWN IN THE MIDDLE OF A WORLDWIDE GROWTH SPURT
Published November 25, 1997
Nike Australia is spending "about" $8M on its "first giant concept store" in that country, expected to open in Melbourne in November '98, according to AD AGE. The store is expected to look like a film set and "provide an interactive shopping experience for consumers." A second store is expected to open in Sydney in late '99. The Australian athletic footwear, clothing and accessories market "is estimated" at $1.5B and Nike claims between 32% and 35% share of Australia's $400M athletic footwear market (AD AGE, 11/24).....NikeTown Las Vegas, Nike's 10th store in the U.S., opened to the public on November 21 (Nike).