SBD/24/Sports Industrialists

WELCOME TO ROME'S JUNGLE, HE'S GOT FUN AND GAMES

          Sports talk radio host JIM ROME was profiled by Peter
     McAlevey of the L.A. TIMES MAGAZINE.  At 32, Rome "not only
     dominates the ratings in Southern California -- more than
     100,000 men, and a surprising number of women, tune into his
     show" each morning and afternoon -- "he can be heard
     virtually everywhere west of the Mississippi following his
     syndication by Premier last year.  Since January, he's more
     than tripled his affiliates to 70.  The notoriety has not
     come without a price."  But Rome "is a member of the
     otherwise leaderless Generation X and suspects that much of
     what the elder statesmen of radio complain about in his show
     is simply a case of youth envy" (L.A. TIMES, 11/23). 

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