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SBD/24/Sponsorships Advertising Marketing
ONE SIZE DOESN'T FIT ALL: FOOT LOCKER DIVVIES UP ACCOUNTS
Published November 24, 1997
Foot Locker has divided its $25M ad account, according to AD AGE. The Foot Locker account will be divided among Deutsch, which gets the flagship Foot Locker brand; Kirshenbaum, Bond & Partners, which takes Lady Foot Locker; and Griffin Bacal, which gets Kids Foot Locker. Foot Locker's Champs business remains unassigned. Foot Locker and the agencies declined comment (AD AGE, 11/24).