SBD / 24 / ONE SIZE DOESN'T FIT ALL: FOOT LOCKER DIVVIES UP ACCOUNTS

SBD/24/Sponsorships Advertising Marketing

ONE SIZE DOESN'T FIT ALL: FOOT LOCKER DIVVIES UP ACCOUNTS

Published November 24, 1997

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          Foot Locker has divided its $25M ad account, according
     to AD AGE.  The Foot Locker account will be divided among
     Deutsch, which gets the flagship Foot Locker brand;
     Kirshenbaum, Bond & Partners, which takes Lady Foot Locker;
     and Griffin Bacal, which gets Kids Foot Locker.  Foot
     Locker's Champs business remains unassigned.  Foot Locker
     and the agencies declined comment (AD AGE, 11/24).
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