SBD/24/Sponsorships Advertising Marketing

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  • AMERITECH DROPS SPONSORSHIP OF CHICAGO WTA EVENT

              Ameritech on Friday dropped its sponsorship of the WTA
         Tour's Chicago event, according to Len Ziehm of the CHICAGO
         SUN-TIMES.  Ameritech informed tournament owner IMG that it
         would not renew its three-year agreement to sponsor the
         tournament known most recently as the Ameritech Cup.  Though
         a new sponsorship agreement was not announced, IMG Senior
         VP/Tournament Manager Gary Swain said the tournament "will
         continue on an annual basis."  Swain: "Everything is going
         to be fine.  We will sign a new sponsor.  Several companies
         are very interested" (CHICAGO SUN-TIMES, 11/22).
    
    

    Print | Tags: IMG
  • BIG BLUE CONNECTS WITH NFL FOR SUPER BOWL SPONSORSHIP

              IBM has returned as sole sponsor of the NFL's
         Superbowl.com site on the World Wide Web in a $1M rights
         deal "believed to be the largest in the short history" of
         the Web, according to Terry Lefton of BRANDWEEK.  The deal,
         which was "sold through" NBC "requires considerably more
         support" from IBM than in past years.  Sources said that
         agency Ogilvy & Mather, NY, will produce ads leveraging the
         site "as a platform to push its Web commerce business."  IBM
         will produce the site, which was handled by Starwave last
         year.  NBC will back with on-air promos.  Last year's Super
         Bowl site generated more than 8 million hits, making it one
         of the Web's most visited sites.  Lefton adds that NFLP "has
         been pursuing IBM for years as a corporate sponsor and its
         execs consider getting the computer giant aboard and active,
         even at a smaller level, a potential stepping stone to a
         broader and more official relationship" (BRANDWEEK, 11/24).
         
    

    Print | Tags: IBM, NBC, NFL
  • MARKETPLACE ROUND-UP

              NIKE: Under the headline "This is 'The Right Thing,"
         NEWSDAY's Steve Jacobson called on Nike's top athletes "to
         take Magic Johnson's lead in community investment and break
         away" from Nike and start a shoe company that would employ
         U.S. workers.  Jacobson: "[Michael] Jordan is the Pied Piper
         leading kids to sneakers at $140 and more.  His nod to
         conscience is to announce that his next model will come out
         on Saturday so kids don't skip school" (NEWSDAY, 11/23). 
         Also in N.Y., Harvey Araton examined criticism aimed at Nike
         at the collegiate/university level and added that Jordan
         seems to be "looking into" allegations of Nike's labor
         abuses "the way Dennis Rodman is looking into having his
         tattoos removed.  Whenever the heat is put on the marketing
         tandem of Jordan and Nike, they usually rush to the studio
         and make another commercial" (N.Y. TIMES, 11/22).
              GEARING UP: In the initial hours after the NHL Columbus
         Blue Jackets debuted their new name and logo, JCPenney
         stores showed a 128% increase in sales in its "Simply for
         Sports" department.   After one week, the store's sales were
         up 32%, the highest total for JCPenney throughout the U.S.
         during this period (NHL).  NHL Enterprises President Rick
         Dudley: "We see these same strong merchandise sales figures
         during the Stanley Cup playoffs" (COLUMBUS DISPATCH, 11/22).
              NOTES: The T-Wolves Kevin Garnett and Stephon Marbury
         have shot a commercial for ESPN Magazine.  The two "gush
         about the new publication but ask ESPN to resist publishing
         a swimsuit issue."  Garnett then looks into the camera and
         says, "Totally nude" (STAR TRIBUNE, 11/24)....European Union
         Health Commissioner Padraig Flynn said Britain's insistence
         on exempting Formula One racing from any ban on tobacco
         sponsorship in sports "was impossible," strengthening the
         possibility that some European races "could be dropped from
         the Grand Prix circuit" (AP/INDIANAPOLIS STAR-NEWS, 11/21).
    
    

    Print | Tags: Columbus Blue Jackets, ESPN, Formula One, Minnesota Timberwolves, NHL, Nike, Orlando Magic, RDV Sports, Walt Disney
  • ONE SIZE DOESN'T FIT ALL: FOOT LOCKER DIVVIES UP ACCOUNTS

              Foot Locker has divided its $25M ad account, according
         to AD AGE.  The Foot Locker account will be divided among
         Deutsch, which gets the flagship Foot Locker brand;
         Kirshenbaum, Bond & Partners, which takes Lady Foot Locker;
         and Griffin Bacal, which gets Kids Foot Locker.  Foot
         Locker's Champs business remains unassigned.  Foot Locker
         and the agencies declined comment (AD AGE, 11/24). 
    
    

    Print | Tags: Foot Locker/Venator Group
  • THE CARDINAL RULE: PROTECT YOUR QUARTERBACK AND PIZZA HUT

              Pizza Hut officials in MD "altered their pizza giveaway
         promotion" around the Ravens because they were "nervous"
         about the Cardinals offensive line, according to Steve
         Schoenfeld of the ARIZONA REPUBLIC.  After customers
         received $9 off a large pizza after nine sacks by the Ravens
         last week, Pizza Hut said it wouldn't pay for more than five
         sacks on Sunday because the Cardinals have allowed an NFL-
         leading 54 sacks on the season.  The Cardinals' "much-
         maligned line" gave up only two sacks in their 16-13 victory
         over the Ravens.  Cards OT Lomas Brown: "They thought they
         were going to have a field day with us.  At least the Pizza
         people are happy with us" (ARIZONA REPUBLIC, 11/24).
    
    

    Print | Tags: Baltimore Ravens, NFL
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