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SBD/24/Leagues Governing Bodies
HUMPY WHEELER'S GOT TWO GOOD EYES AND HE SURE CAN SEE
Published November 24, 1997
Speedway Motorsports President Humpy Wheeler, who says NASCAR's "popularity" has "about eight years left in the power curve," is "rushing to build his business before that power curve flattens a little," according to Clifford Glickman of the CHARLOTTE OBSERVER. Although the company has most recently added more seats to its group of speedways Wheeler added, "There's a couple of other things we got in the hopper." Wheeler: "I think in '98 you'll see the first couple of tracks break through with naming rights." While Wheeler said that he is talking to "traditional" NASCAR sponsors, "he thinks the most likely sponsor might be someone new to NASCAR." Wheeler also said that new TV rights fees will bring in more revenue. Most of the TV contracts for Speedway tracks "don't expire until 2000, and Wheeler wants to consolidate all Winston Cup events into a single contract." Currently, most tracks negotiate TV deals individually (Clifford Glickman, CHARLOTTE OBSERVER, 11/24).