HUMPY WHEELER'S GOT TWO GOOD EYES AND HE SURE CAN SEE

          Speedway Motorsports President Humpy Wheeler, who says
     NASCAR's "popularity" has "about eight years left in the
     power curve," is "rushing to build his business before that
     power curve flattens a little," according to Clifford
     Glickman of the CHARLOTTE OBSERVER.  Although the company
     has most recently added more seats to its group of speedways
     Wheeler added, "There's a couple of other things we got in
     the hopper."   Wheeler: "I think in '98 you'll see the first
     couple of tracks break through with naming rights."  While
     Wheeler said that he is talking to "traditional" NASCAR
     sponsors, "he thinks the most likely sponsor might be
     someone new to NASCAR."  Wheeler also said that new TV
     rights fees will bring in more revenue.  Most of the TV
     contracts for Speedway tracks "don't expire until 2000, and
     Wheeler wants to consolidate all Winston Cup events into a
     single contract."  Currently, most tracks negotiate TV deals
     individually (Clifford Glickman, CHARLOTTE OBSERVER, 11/24).