Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes NASCAR Teams Look For Long-Term Value
IT'S PRIMETIME FOR NASCAR'S PEPSI 400 ON CBS
Published November 20, 1997
CBS Sports will broadcast NASCAR's Winston Cup Pepsi 400 live from Daytona Int'l Speedway in primetime beginning in '98. The '98 Pepsi 400, to air from 8:00-11:00pm ET on July 4, marks the first time a network will broadcast an auto race live in primetime (CBS Sports). CBS Sports President Sean McManus: "The popularity of NASCAR racing has really blown us out of the water in the television industry. It gets bigger and better every year" (Juliet Macur, ORLANDO SENTINEL, 11/20). McManus: "The only racing that would be successful in prime-time on the network would be Winston Cup. What goes in prime-time has a direct relationship between ratings and ad sales. No other sport demonstrated that like Winston Cup" (Milton Kent, Baltimore SUN, 11/20).