SBD/20/Sports Media

IT'S PRIMETIME FOR NASCAR'S PEPSI 400 ON CBS

          CBS Sports will broadcast NASCAR's Winston Cup Pepsi
     400 live from Daytona Int'l Speedway in primetime beginning
     in '98.  The '98 Pepsi 400, to air from 8:00-11:00pm ET on
     July 4, marks the first time a network will broadcast an
     auto race live in primetime (CBS Sports).  CBS Sports
     President Sean McManus: "The popularity of NASCAR racing has
     really blown us out of the water in the television industry. 
     It gets bigger and better every year" (Juliet Macur, ORLANDO
     SENTINEL, 11/20).  McManus: "The only racing that would be
     successful in prime-time on the network would be Winston
     Cup.  What goes in prime-time has a direct relationship
     between ratings and ad sales.  No other sport demonstrated
     that like Winston Cup" (Milton Kent, Baltimore SUN, 11/20).
     
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