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THE BEEST OF THE EAST: BEESTON ADDED TO NAT'L SPORTS FORUM
Published November 20, 1997
MLB COO PAUL BEESTON, and HAL PRINCE, President of Mach One Marketing, will be joining PAT WILLIAMS, Senior Exec/VP of the Magic, ROBERT ERB, Dir of Marketing for adidas, and RICHARD KREZWICK, President of the New Boston Garden, as keynote speakers at the 1998 National Sports Forum in Boston, January 18-20. The National Sports Forum is the largest conference dedicated to team marketing and sales issues, and will include 18 breakout sessions, the results of a new corporate sponsor survey, and a "behind the scenes" tour of Fenway Park and the Fleet Center. For attendance or trade show exhibitor information contact Seaver Marketing Group at (619) 469-4101. THE DAILY is the Official Publication of the National Sports Forum (THE DAILY).