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MARKETPLACE ROUND-UP

          ADVERTISING: Chicago-based DiMeo Doroba has produced
     two new 30-second spots for the Bulls with an ongoing theme
     of the "Most Valuable Ticket in Town."  As the Bulls
     approach their 500th consecutive sellout, DiMeo Doroba
     President/CEO Bernie DiMeo said the team will keep
     advertising, further "enhancing the value of the ticket." 
     In Chicago, George Lazarus called the spots "funny, but we
     like the spot showing a tough Chicago cop coaxing a
     potential jumper from a rooftop with a pair of Bulls
     tickets" (CHICAGO TRIBUNE, 11/19)....The spot for Wendy's,
     featuring members of the Blackhawks, "gets pulled off the
     air once the Olympics begin because you can't participate in
     the Games and be in a commercial at the same time."  Other
     NHL players in the Wendy's campaign include Mike Richter,
     John Vanbiesbrouck, Kevin Hatcher and Joel Otto.  Ex-player
     Cam Neely will be used in spots that run during the Olympic
     Games (CHICAGO TRIBUNE, 11/19)....Evel Knievel will film a
     spot for ESPN's Winter X Games.  The 15- and 30-second spots
     will air on ESPN's three nets (ROCKY MOUNTAIN NEWS, 11/19). 
          NOTES: Tommy Hilfiger U.S.A. signed an agreement with
     the William Morris Agency to be represented for multimedia
     projects in areas of films, music, TV, publishing and
     electronic media (N.Y. TIMES, 11/19)....CA-based Hill &
     Knowlton Sports Marketing will manage PR and marketing
     communications for the '98 L.A. Marathon (Hill & Knowlton).
     ....CA-based SurroundVision Advanced Imaging will produce
     limited-edition "I Was There" photo souvenirs to be sold at
     the opening of the MCI Center (SurroundVision)....MasterCard
     congratulated Ernie Els on his MasterCard PGA Grand Slam win
     in a half-page ad in the Wall Street Journal (11/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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