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SBD/20/Sponsorships Advertising Marketing
Published November 20, 1997
ADVERTISING: Chicago-based DiMeo Doroba has produced two new 30-second spots for the Bulls with an ongoing theme of the "Most Valuable Ticket in Town." As the Bulls approach their 500th consecutive sellout, DiMeo Doroba President/CEO Bernie DiMeo said the team will keep advertising, further "enhancing the value of the ticket." In Chicago, George Lazarus called the spots "funny, but we like the spot showing a tough Chicago cop coaxing a potential jumper from a rooftop with a pair of Bulls tickets" (CHICAGO TRIBUNE, 11/19)....The spot for Wendy's, featuring members of the Blackhawks, "gets pulled off the air once the Olympics begin because you can't participate in the Games and be in a commercial at the same time." Other NHL players in the Wendy's campaign include Mike Richter, John Vanbiesbrouck, Kevin Hatcher and Joel Otto. Ex-player Cam Neely will be used in spots that run during the Olympic Games (CHICAGO TRIBUNE, 11/19)....Evel Knievel will film a spot for ESPN's Winter X Games. The 15- and 30-second spots will air on ESPN's three nets (ROCKY MOUNTAIN NEWS, 11/19). NOTES: Tommy Hilfiger U.S.A. signed an agreement with the William Morris Agency to be represented for multimedia projects in areas of films, music, TV, publishing and electronic media (N.Y. TIMES, 11/19)....CA-based Hill & Knowlton Sports Marketing will manage PR and marketing communications for the '98 L.A. Marathon (Hill & Knowlton). ....CA-based SurroundVision Advanced Imaging will produce limited-edition "I Was There" photo souvenirs to be sold at the opening of the MCI Center (SurroundVision)....MasterCard congratulated Ernie Els on his MasterCard PGA Grand Slam win in a half-page ad in the Wall Street Journal (11/20).