Winston News Bumps Ferrell Off "SportsCenter" Critics Assail Markham Arena Plan Concussion Lawsuit Could Be Uphill Battle NHL Cap Likely To See Big Jump After Rogers Deal L'Oreal Men's Brand Inks Three-Year Deal With NHL Devils Make Corporate Appeal To Sell Tickets How The Rogers-NHL Deal Affects "HNIC" Rogers' NHL Deal Alters Canada's TV Landscape CBC Takes Big Hit With New NHL TV Deal Blue Jackets Struggling At Gate
SBD/20/Sponsorships Advertising Marketing
Published November 20, 1997
ADVERTISING: Chicago-based DiMeo Doroba has produced two new 30-second spots for the Bulls with an ongoing theme of the "Most Valuable Ticket in Town." As the Bulls approach their 500th consecutive sellout, DiMeo Doroba President/CEO Bernie DiMeo said the team will keep advertising, further "enhancing the value of the ticket." In Chicago, George Lazarus called the spots "funny, but we like the spot showing a tough Chicago cop coaxing a potential jumper from a rooftop with a pair of Bulls tickets" (CHICAGO TRIBUNE, 11/19)....The spot for Wendy's, featuring members of the Blackhawks, "gets pulled off the air once the Olympics begin because you can't participate in the Games and be in a commercial at the same time." Other NHL players in the Wendy's campaign include Mike Richter, John Vanbiesbrouck, Kevin Hatcher and Joel Otto. Ex-player Cam Neely will be used in spots that run during the Olympic Games (CHICAGO TRIBUNE, 11/19)....Evel Knievel will film a spot for ESPN's Winter X Games. The 15- and 30-second spots will air on ESPN's three nets (ROCKY MOUNTAIN NEWS, 11/19). NOTES: Tommy Hilfiger U.S.A. signed an agreement with the William Morris Agency to be represented for multimedia projects in areas of films, music, TV, publishing and electronic media (N.Y. TIMES, 11/19)....CA-based Hill & Knowlton Sports Marketing will manage PR and marketing communications for the '98 L.A. Marathon (Hill & Knowlton). ....CA-based SurroundVision Advanced Imaging will produce limited-edition "I Was There" photo souvenirs to be sold at the opening of the MCI Center (SurroundVision)....MasterCard congratulated Ernie Els on his MasterCard PGA Grand Slam win in a half-page ad in the Wall Street Journal (11/20).