SBD/20/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          ADVERTISING: Chicago-based DiMeo Doroba has produced
     two new 30-second spots for the Bulls with an ongoing theme
     of the "Most Valuable Ticket in Town."  As the Bulls
     approach their 500th consecutive sellout, DiMeo Doroba
     President/CEO Bernie DiMeo said the team will keep
     advertising, further "enhancing the value of the ticket." 
     In Chicago, George Lazarus called the spots "funny, but we
     like the spot showing a tough Chicago cop coaxing a
     potential jumper from a rooftop with a pair of Bulls
     tickets" (CHICAGO TRIBUNE, 11/19)....The spot for Wendy's,
     featuring members of the Blackhawks, "gets pulled off the
     air once the Olympics begin because you can't participate in
     the Games and be in a commercial at the same time."  Other
     NHL players in the Wendy's campaign include Mike Richter,
     John Vanbiesbrouck, Kevin Hatcher and Joel Otto.  Ex-player
     Cam Neely will be used in spots that run during the Olympic
     Games (CHICAGO TRIBUNE, 11/19)....Evel Knievel will film a
     spot for ESPN's Winter X Games.  The 15- and 30-second spots
     will air on ESPN's three nets (ROCKY MOUNTAIN NEWS, 11/19). 
          NOTES: Tommy Hilfiger U.S.A. signed an agreement with
     the William Morris Agency to be represented for multimedia
     projects in areas of films, music, TV, publishing and
     electronic media (N.Y. TIMES, 11/19)....CA-based Hill &
     Knowlton Sports Marketing will manage PR and marketing
     communications for the '98 L.A. Marathon (Hill & Knowlton).
     ....CA-based SurroundVision Advanced Imaging will produce
     limited-edition "I Was There" photo souvenirs to be sold at
     the opening of the MCI Center (SurroundVision)....MasterCard
     congratulated Ernie Els on his MasterCard PGA Grand Slam win
     in a half-page ad in the Wall Street Journal (11/20).

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