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SBD/20/Sponsorships Advertising Marketing
ECHL LINES UP THREE MORE CORPORATE PARTNERSHIPS
Published November 20, 1997
The ECHL announced three new corporate partnerships for the '97-98 season. The league signed TX-based Entertainment Specialty Insurance Services, Inc., as the official insurance carrier of the league, and named LA-based Pro Team Sports as its official Pager and Pager Service. The league also announced that NY-based Jersey Express will provide jerseys for 12 of the 25 ECHL teams and will be a sponsor of the '98 All-Star Game to be held in Lafayette, LA (ECHL).