SBD/20/Sponsorships Advertising Marketing

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              The NBA has joined with eight Broadway shows and the
         League of American Theaters and Producers to promote the
         48th annual All-Star Game at MSG on February 8 and to
         feature Broadway stars in the NBA's "I Love This Game"
         promotional campaign.  Broadway shows Bring in 'Da Noise,
         Bring in 'Da Funk; The Capeman; Chicago; Jekyll & Hyde; The
         King and I; The Phantom of the Opera; Smokey Joe's Cafe; and
         Titanic all will be featured in All-Star Weekend and All-
         Star Game promos.  The joint venture includes the shows'
         cast members appearing in TV spots singing Broadway-style "I
         Love This Game" lyrics, which will begin airing nationally
         in mid-December on NBA-affiliated networks.  The All-Star
         Game halftime show will feature a Broadway medley theme, co-
         produced by NBA Entertainment and the league in conjunction
         with Dodger Productions, the producers of Titanic and The
         King and I.  In addition, cast members of Paul Simon's The
         Capeman will perform the U.S. and Canadian national anthems
         before the game.  The NBA will also purchase 5,000 tickets
         for a special Broadway matinee on February 8.  As part of
         the agreement, the eight Broadway shows will move their
         matinee times to 1:00pm ET to accommodate NBA guests who
         will be attending the All-Star Game at 6:00pm ET.  Proceeds
         from the shows' ticket sales will go to New York Cares, a
         non-profit organization (NBA).  
              MAGIC IN THE AIR: In N.Y., Glenn Collins reported that
         the four-commercial NBA/Broadway ad campaign will be worth
         about $2M in air time.  The NBA will provide the air time
         and the cost of producing the spots.  Jed Bernstein, Exec
         Dir of the League of American Theaters and Producers, said
         the agreement helps live theater "to reach a younger
         audience, and it associates Broadway with the cool and the
         style personified by the N.B.A." (N.Y. TIMES, 11/19).  NBA
         Entertainment President Adam Silver: "We were looking for
         something that said New York, and to us that was Broadway. 
         It was also an opportunity to reach an audience that wasn't
         composed of hard-core basketball fans.  We think by
         connecting the music to the game, it'll give people a taste
         of basketball" (Su Avasthi, N.Y. POST, 11/20).

    Print | Tags: Cablevision, Madison Square Garden, NBA, Orlando Magic

              The ECHL announced three new corporate partnerships for
         the '97-98 season.  The league signed TX-based Entertainment
         Specialty Insurance Services, Inc., as the official
         insurance carrier of the league, and named LA-based Pro Team
         Sports as its official Pager and Pager Service.  The league
         also announced that NY-based Jersey Express will provide
         jerseys for 12 of the 25 ECHL teams and will be a sponsor of
         the '98 All-Star Game to be held in Lafayette, LA (ECHL).

    Print | Tags: ECHL

              OH-based Goodyear Tire & Rubber Co. yesterday "decided
         to pull out of Formula One racing" after the '98 season,
         according to David Adams of the AKRON BEACON JOURNAL.  The
         decision, which ends Goodyear's 33-year history with the
         sport, is a "sharp break from the company's strategy to use
         Formula One racing as a marketing vehicle to reach millions
         of consumers overseas."  Goodyear spokesperson Chris Aked
         said that circuit rule changes will mean higher tire
         development costs and that overall the "return on the
         investment was no longer worth it."  Adams reports that
         Goodyear's decision to pull out of Formula One "comes after
         this year's success by competitor Bridgestone Corp."  Adams:
         "Until Bridgestone entered Formula One this season ...
         Goodyear had dominated the sport."  Adams adds that Goodyear
         will continue to be a main sponsor of the NASCAR circuit, as
         in April, the company signed a three-year deal to be the
         sole tire supplier to NASCAR drivers (AKRON BEACON JOURNAL,
         11/20).  The FINANCIAL TIMES reports that Groupe Michelin of
         France and Italy's Pirelli tires "are known to have been
         studying the possibility of rejoining" Formula One, even
         before Goodyear's decision (FINANCIAL TIMES, 11/20). 

    Print | Tags: Formula One, NASCAR

              ADVERTISING: Chicago-based DiMeo Doroba has produced
         two new 30-second spots for the Bulls with an ongoing theme
         of the "Most Valuable Ticket in Town."  As the Bulls
         approach their 500th consecutive sellout, DiMeo Doroba
         President/CEO Bernie DiMeo said the team will keep
         advertising, further "enhancing the value of the ticket." 
         In Chicago, George Lazarus called the spots "funny, but we
         like the spot showing a tough Chicago cop coaxing a
         potential jumper from a rooftop with a pair of Bulls
         tickets" (CHICAGO TRIBUNE, 11/19)....The spot for Wendy's,
         featuring members of the Blackhawks, "gets pulled off the
         air once the Olympics begin because you can't participate in
         the Games and be in a commercial at the same time."  Other
         NHL players in the Wendy's campaign include Mike Richter,
         John Vanbiesbrouck, Kevin Hatcher and Joel Otto.  Ex-player
         Cam Neely will be used in spots that run during the Olympic
         Games (CHICAGO TRIBUNE, 11/19)....Evel Knievel will film a
         spot for ESPN's Winter X Games.  The 15- and 30-second spots
         will air on ESPN's three nets (ROCKY MOUNTAIN NEWS, 11/19). 
              NOTES: Tommy Hilfiger U.S.A. signed an agreement with
         the William Morris Agency to be represented for multimedia
         projects in areas of films, music, TV, publishing and
         electronic media (N.Y. TIMES, 11/19)....CA-based Hill &
         Knowlton Sports Marketing will manage PR and marketing
         communications for the '98 L.A. Marathon (Hill & Knowlton).
         ....CA-based SurroundVision Advanced Imaging will produce
         limited-edition "I Was There" photo souvenirs to be sold at
         the opening of the MCI Center (SurroundVision)....MasterCard
         congratulated Ernie Els on his MasterCard PGA Grand Slam win
         in a half-page ad in the Wall Street Journal (11/20).

    Print | Tags: Chicago Blackhawks, Chicago Bulls, ESPN, MasterCard, NHL, PGA Tour, Walt Disney, Wendys

              Nike Chair Phil Knight "defended his company's labor
         practices" yesterday in a letter to congressional critics,
         and "extended an invitation for members of Congress to tour
         the facilities to see for themselves," according to Scott
         Sonner of the AP.  One of the members who spearheaded the
         letter to Nike, U.S. Rep. Bernie Sanders (D-VT), said, "If
         Nike will give us freedom of access and let us talk to those
         workers we want to and go where we want to, it might be an
         interesting idea."  Responding to the letter written by
         Sanders and U.S. Rep. Marcy Kaptur, and signed by 50
         colleagues, Knight said the lawmakers should "become more
         familiar with Nike's operations," and added that Nike's
         commitment to the protection of its workers "is unparalleled
         in the footwear and apparel industry."  Knight: "You should
         know that we have created and currently directly support
         nearly 15,000 jobs in the U.S."  But Sanders responded to
         Knight's letter by adding, "This means that in a company
         which spends hundreds of millions of dollars a year in
         advertising in this country and which controls the lion's
         share of the sneaker market here, only 3 percent of your
         workers are employed in the United States" (AP, 11/20).  
              MORE FALLOUT: An editorial in the HARTFORD COURANT,
         entitled, "Nike's Dirty Business In Vietnam," said that Nike
         "can no longer claim ignorance" against charges of poor
         working conditions abroad.  From the editorial: "Could some
         of [Nike's] millions be used, instead, to provide better
         work conditions in Nike plants?  And might not these
         athletes ask a few tough questions about the labor practices
         of the company?" (HARTFORD COURANT, 11/19).
              TAR HEALED? In Raleigh, editorial writer Jim Jenkins
         comments on UNC-Chapel Hill students criticizing Nike's
         marketing partnership with the university: "[Y]ou can't
         blame a bizillion-dollar shoe company for trying to sell
         stuff and making deals toward that end. ... So that
         shouldn't make anyone mad at Nike.  Instead, let's direct
         the attention where it belongs -- squarely with the
         university's leaders" (Raleigh NEWS & OBSERVER, 11/20).

    Print | Tags: Nike
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