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  • EVENT & ATTRACTION NOTES

              ABC has been negotiating to lease space for "Good
         Morning America" in a 33-story building on Broadway in Times
         Square.  The plan "would include an ESPN-sports themed 
         restaurant" (Peter Johnson, USA TODAY, 11/20)...
         ...BRANDWEEK's Terry Lefton reports that Sugar Bowl sponsor
         Nokia has extended its exposure around the New Year as it
         has signed on to put its name on a live John Mellencamp
         concert on VH-1 on New Year's Eve from 10:30pm-1:00am.  The
         Marketing Arm in Dallas is handling (BRANDWEEK, 11/17
         issue)....Total Soccer, the country's largest indoor soccer
         facility, will open December 26 in Wixom, MI.  The $9M, 38-
         acre complex features four soccer fields and can host
         soccer, football, lacrosse, and as co-Owner Robert Scheuer
         says, "even conventions" (DETROIT NEWS, 11/20).
                                    
    

    Print | Tags: ABC, ESPN, Events and Attractions, Walt Disney
  • WWOC CONFIDENT OF ATTRACTING FANS TO EVENT'S LARGE VENUES

              The '99 FIFA Women's World Cup Organizing Committee
         (WWOC) formally announced the eight venues to host its
         soccer matches and "rather than the modest tournament
         originally conceived when the U.S. made its bid for the 1999
         World Cup, the committee opted for major stadiums,"
         according to Ike Kuhns of the Newark STAR-LEDGER.  For a
         complete site list, see yesterday's DAILY.  But "concerns
         over whether women's soccer has developed enough of a
         following to fill such large venues were put aside by" WWOC
         President & CEO Marla Messing.  Messing: "We believe this is
         an Olympic-sized event.  This is the world's championship of
         women's soccer and, as the women play more and more, their
         fan base grows bigger and bigger."  Messing said the WWOC
         was faced with a choice of 5,000-10,000 seat stadiums or
         60,000-70,000 seat facilities.  Messing: "We would rather
         see the event reach its potential and we definitely feel
         that for certain games, the opening game, the final game,
         the U.S. games ... we will fill the stadiums.  For some of
         the first-round games, we're not expecting to fill the
         stadiums, but if we can put 20,000 in there rather than
         10,000 we're very happy" (STAR-LEDGER, 11/20).  In N.Y.,
         Jere Longman adds that some U.S. Soccer execs have estimated
         an average attendance of 25,000 (N.Y. TIMES, 11/20).  
              CALLING ALL STATIONS: The Women's World Cup Finals
         includes 32 games scheduled from June 19-July 10, 1999. 
         Messing: "Our job is to generate awareness.  We're not where
         we need to be, but the (U.S.) team is going to play about 30
         games between January of '98 and June of '99. ... As far as
         our financial objectives for the tournament, they're really
         to break even" (USA TODAY, 11/20)....Tickets are tentatively
         scheduled to go on sale in March (NEWSDAY, 11/20)....In
         L.A., Randy Harvey notes that the World Cup finals will be
         played at the Rose Bowl, and adds, "The Rose Bowl and L.A.
         Sports Council deserve credit for bringing the 1999 Women's
         World Cup final to Pasadena.  But why weren't more games
         awarded to the Rose Bowl?" (L.A. TIMES, 11/20). 
    
    

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