SBD/19/Sponsorships Advertising Marketing

SGB OFFERS ITS ANNUAL "STATE OF THE MARKET"

          The current SGB features its second-annual market-by-
     market look at the sporting goods industry, which includes a
     breakdown of the top vendors in certain categories and their
     projected U.S. sales for this year.  THE DAILY continues to
     highlight some of these numbers: Today, we focus on the Top
     20 Active Apparel Companies.  NOTE: '97 projected sales are
     industry estimates (SPORTING GOODS BUSINESS, 11/10 issue).
               
                
TOP 20 ACTIVE APPAREL COMPANIES
COMPANY
PROJ. '97 SALES
% +/- FROM '96
COMPANY
PROJ. '97 SALES
% +/- FROM '96
Nike
$1.6B
+33%
Jacques Moret
$81M
0%
Russell
$1.12B
0%
Tyr Sport
$75M
+35%
Champion USA
$508M
+13%
Umbro
$55M
-10%
Reebok
$384M
+20%
Starter
$45M
+10%
adidas
$367M
+50%
Weekend Exerc.
$40M
0%
Auth. Fitness
$323M
+99%
Pearl Izumi
$30M
+25%
Fila
$186M
-18%
And 1
$21M
+75%
Discus Athlet
ic $140M
+40%
Active Apparel
$20M
+12%
Danskin
$91M
+10%
InSport
$18M
+9%
M.J. Soffe
$84M
0%
Coed Sportswear
$14M
-20%
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