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NASCAR'S GORDON GOES HOLLYWOOD WITH WILLIAM MORRIS AGENCY
Published November 19, 1997
Jeff Gordon has signed a multiyear deal with the William Morris Agency for representation in all areas of entertainment, including personal endorsement, publishing and image-based marketing. WMA's Raul Mateu will spearhead the team of agents working with Gordon. Gordon's racing- related activities with regard to merchandising and licensing will continue to be handled by JG Motorsports, while Gordon's racing-related media duties will remain with NC-based Performance PR Plus (William Morris Agency). HOT WHEELS: NFLPA's Players Inc has entered into an integrated sponsorship and marketing partnership with Petty Enterprises, PE2, the Richard Petty Driving Experience, and related Petty and PE2 sponsors. The Players Inc name and logo will appear as an associate sponsor on certain Petty cars and its Craftsman Truck. Players Inc will also be a part of all Petty and PE2 business units including the Petty driving schools (Players Inc)....CART Licensed Products inked IA-based Ertl Co. to produce collectible die-cast metal replicas of PPG CART World Series cars (CART).