SBD/19/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          SCHOOL DAZE: UNC-CH professor Pete Andrews, who was
     invited to attend a Nike sponsored trip to Asia to visit the
     company's contracted factories, said the trip would be
     valuable if the school "sends workplace experts."  Andrews:
     "I'm not interested in going at Nike's expense and seeing
     what they want me to see.  If we're going to do this, we
     need to do it right" (AP/CHARLOTTE OBSERVER, 11/19).
     ...Collegiate logo sales were profiled in the DETROIT FREE
     PRESS.  Sales have been "a major money-maker" at the Univ.
     of Michigan, which collects $4.65M annually in royalties,
     and at Michigan State, which brings in "about" $900,000
     annually (DETROIT FREE PRESS, 11/18)....The FL Citrus
     Commission "appears ready" to cancel its 15-year sponsorship
     of Orlando's Comp-USA Citrus Bowl.  The commission will vote
     on the issue in January (ORLANDO BUSINESS JOURNAL, 11/17).
          MEDIA: NY-based Wieden & Kennedy unveiled "Round V" of
     its ESPN "SportsCenter" campaign, consisting of 11 new spots
     (ADWEEK, 11/17 issue)....Chicago-based Intersport Television
     will produce The State Farm Women's Basketball Hall of Fame
     Tip-Off Classic this Sunday, live on ESPN (Intersport).
     ...For the third consecutive year, Paine Webber will be the
     exclusive title sponsor of Raycom Sports' 28 game college
     basketball schedule on ABC (Raycom Sports).
          BOWLARAMA: OH-based Brunswick has committed more than
     $3.1M to the PBA Tour over the next three years and will
     become an official sponsor of the PBA (PBA).  In addition,
     Brunswick Indoor Recreation Group has signed a three-year
     deal with Strike Ten Entertainment, to serve as the
     presenting sponsor of the Nat'l Intercollegiate Bowling
     Championships, April 15-18 (Strike Ten). 
          DEALS: Tang has signed on as the title sponsor for
     Schwinn's BMX Freestyle Team, which will compete as the
     Schwinn Tang BMX Freestyle Team for '98 (Schwinn)....OR-
     based Fred Meyer has become a World Partner and the official
     retail food store of the '98 Nike World Masters Games in
     Portland, OR, from August 9-22.  Fred Meyer will begin
     carrying Nike World Masters Games merchandise this week
     (Fred Meyer)....The AHL signed a three-year deal with In
     Glas Co Corp. to make it the official puck of the AHL (AHL).

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