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SBD/19/Sponsorships Advertising Marketing
Published November 19, 1997
SCHOOL DAZE: UNC-CH professor Pete Andrews, who was invited to attend a Nike sponsored trip to Asia to visit the company's contracted factories, said the trip would be valuable if the school "sends workplace experts." Andrews: "I'm not interested in going at Nike's expense and seeing what they want me to see. If we're going to do this, we need to do it right" (AP/CHARLOTTE OBSERVER, 11/19). ...Collegiate logo sales were profiled in the DETROIT FREE PRESS. Sales have been "a major money-maker" at the Univ. of Michigan, which collects $4.65M annually in royalties, and at Michigan State, which brings in "about" $900,000 annually (DETROIT FREE PRESS, 11/18)....The FL Citrus Commission "appears ready" to cancel its 15-year sponsorship of Orlando's Comp-USA Citrus Bowl. The commission will vote on the issue in January (ORLANDO BUSINESS JOURNAL, 11/17). MEDIA: NY-based Wieden & Kennedy unveiled "Round V" of its ESPN "SportsCenter" campaign, consisting of 11 new spots (ADWEEK, 11/17 issue)....Chicago-based Intersport Television will produce The State Farm Women's Basketball Hall of Fame Tip-Off Classic this Sunday, live on ESPN (Intersport). ...For the third consecutive year, Paine Webber will be the exclusive title sponsor of Raycom Sports' 28 game college basketball schedule on ABC (Raycom Sports). BOWLARAMA: OH-based Brunswick has committed more than $3.1M to the PBA Tour over the next three years and will become an official sponsor of the PBA (PBA). In addition, Brunswick Indoor Recreation Group has signed a three-year deal with Strike Ten Entertainment, to serve as the presenting sponsor of the Nat'l Intercollegiate Bowling Championships, April 15-18 (Strike Ten). DEALS: Tang has signed on as the title sponsor for Schwinn's BMX Freestyle Team, which will compete as the Schwinn Tang BMX Freestyle Team for '98 (Schwinn)....OR- based Fred Meyer has become a World Partner and the official retail food store of the '98 Nike World Masters Games in Portland, OR, from August 9-22. Fred Meyer will begin carrying Nike World Masters Games merchandise this week (Fred Meyer)....The AHL signed a three-year deal with In Glas Co Corp. to make it the official puck of the AHL (AHL).