SBD/19/Sponsorships Advertising Marketing

CLIP AND SAVE: TOP ADVERTISING SPENDERS BY COMPANY AND SPORT

          The following is Nielsen Sports Marketing Service's
     spotlight series on sports sponsorships.  The first chart
     indicates the Top 20 sports advertisers ($000) in total
     expenditures during the first half of '97 (January-June),
     followed by the Top 10 national estimated expenditures by
     sport ($000) for the same period (THE DAILY):

            
TOP 20 LEADING SPORTS ADVERTISERS ($000)
COMPANY
TOTAL
COMPANY
TOTAL
Anheuser-Busch
$86,403.87
PepsiCo.
$31,828.98
Chevrolet Motor
62,676.97
Proctor & Gamble
30,712.75
Miller Brewing
60,981.66
American Honda
28,737.79
Nike
53,892.63
Chrysler/Plymouth
26,801.64
AT&T
42,454.29
Visa International
25,945.77
McDonald's
39,219.60
Coca-Cola
25,314.61
Ford Motor
36,269.11
American Express
24,085.23
Nissan Motor
35,179.94
Pizza Hut
22,142.67
Dodge Car-Truck
34,054.18
M&M/Mars
22,064.20
MCI Communications
32,622.27
Toyota Motor Sales
19,352.47
TOP 10 NATIONAL ESTIMATED EXPENDITURES BY SPORT ($000)
SPORT
TOTAL
NETWORK
CABLE
SYNDICATE
NBA
$475,489.30
$318,079.50
$157,409.80
College Basketball
347,380.70
50,107.90
297,272.80
NFL
188,890.10
1,117.00
187,773.10
Pro Golf
185,808.25
115,889.60
69,918.65
Motor Sports
145,835.15
66,154.90
79,680.25
Sports Commentary
127,895.80
47,661.60
80,234.20
NHL
121,991.73
46,077.80
75,913.93
Sports Anthology
103,024.17
31,445.10
70,762.87
816.2
College Football
80,482.10
2,601.70
77,880.40
Wrestling
53,966.54
13,657.30
12,962.07
27,347.17
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