CLIP AND SAVE: TOP ADVERTISING SPENDERS BY COMPANY AND SPORT

          The following is Nielsen Sports Marketing Service's
     spotlight series on sports sponsorships.  The first chart
     indicates the Top 20 sports advertisers ($000) in total
     expenditures during the first half of '97 (January-June),
     followed by the Top 10 national estimated expenditures by
     sport ($000) for the same period (THE DAILY):

            

  
 
    
 
      
TOP 
        20 LEADING SPORTS ADVERTISERS ($000)
    
  
  
 
    
 
      
COMPANY
    
    
 
      
TOTAL
    
    
 
      

    
    
 COMPANY
    
 
      
TOTAL
    
  
  
 
    
Anheuser-Busch
    
 
      
$86,403.87 
        
    
    
PepsiCo.
    
 
      
$31,828.98 
        
    
  
  
 
    
Chevrolet 
      Motor
    
 
      
62,676.97
    
    
Proctor 
      & Gamble
    
 
      
30,712.75
    
  
  
 
    
Miller 
      Brewing
    
 
      
60,981.66
    
    
American 
      Honda
    
 
      
28,737.79
    
  
  
 
    
Nike
    
 
      
53,892.63
    
    
Chrysler/Plymouth
    
 
      
26,801.64
    
  
  
 
    
AT&T
    
 
      
42,454.29
    
    
Visa International
    
 
      
25,945.77
    
  
  
 
    
McDonald's
    
 
      
39,219.60
    
    
Coca-Cola
    
 
      
25,314.61
    
  
  
 
    
Ford 
      Motor
    
 
      
36,269.11
    
    
American 
      Express
    
 
      
24,085.23
    
  
  
 
    
Nissan 
      Motor
    
 
      
35,179.94
    
    
Pizza Hut
    
 
      
22,142.67
    
  
  
 
    
Dodge 
      Car-Truck
    
 
      
34,054.18
    
    
M&M/Mars
    
 
      
22,064.20
    
  
  
 
    
MCI 
      Communications
    
 
      
32,622.27
    
    
Toyota 
      Motor Sales
    
 
      
19,352.47
    
  


     

  
 
    
 
      
TOP 
        10 NATIONAL ESTIMATED EXPENDITURES BY SPORT ($000)
    
  
  
 
    
 
      
SPORT
    
    
 
      
TOTAL
    
    
 
      
NETWORK
    
    
 
      
CABLE
    
    
 
      
SYNDICATE
    
  
  
 
    
NBA
    
 
      
$475,489.30 
        
    
    
 
      
$318,079.50 
        
    
    
 
      
$157,409.80 
        
    
    
 
      
—
    
  
  
 
    
College 
      Basketball
    
 
      
347,380.70
    
    
 
      
50,107.90
    
    
 
      
297,272.80
    
    
 
      
—
    
  
  
 
    
NFL
    
 
      
188,890.10
    
    
 
      
1,117.00
    
    
 
      
187,773.10
    
    
 
      
—
    
  
  
 
    
Pro Golf
    
 
      
185,808.25
    
    
 
      
115,889.60
    
    
 
      
69,918.65
    
    
 
      
—
    
  
  
 
    
Motor 
      Sports
    
 
      
145,835.15
    
    
 
      
66,154.90
    
    
 
      
79,680.25
    
    
 
      
—
    
  
  
 
    
Sports 
      Commentary
    
 
      
127,895.80
    
    
 
      
47,661.60
    
    
 
      
80,234.20
    
    
 
      
—
    
  
  
 
    
NHL
    
 
      
121,991.73
    
    
 
      
46,077.80
    
    
 
      
75,913.93
    
    
 
      
—
    
  
  
 
    
Sports 
      Anthology
    
 
      
103,024.17
    
    
 
      
31,445.10
    
    
 
      
70,762.87
    
    
 
      
816.2
    
  
  
 
    
College 
      Football
    
 
      
80,482.10
    
    
 
      
2,601.70
    
    
 
      
77,880.40
    
    
 
      
—
    
  
  
 
    
Wrestling
    
 
      
53,966.54
    
    
 
      
13,657.30
    
    
 
      
12,962.07
    
    
 
      
27,347.17