SBD/19/Sponsorships Advertising Marketing

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  • BUCS ARE HOT: DUNN CHECKS IN WITH REGIONAL MARKETING EFFORT

              Bucs RB Warrick Dunn has signed a multiyear deal with
         FL-based Checkers Drive-in Restaurants and will be involved
         in a variety of promotions, projects and events.  Dunn will
         appear in TV, print and other media promos and advertising,
         as well as make appearances on behalf of the company.  The
         deal was handled by NJ-based ISI, Dunn's marketing agency
         (Checkers).  In Tampa, Dave Simanoff reports that Dunn will
         play a large role in Checkers' "push into the community." 
         Checkers Senior Marketing Dir Donald Young: "It's been a
         while since Checkers has been involved in the community. 
         (Signing Dunn) is a first step to getting back involved."
         Young said that Dunn-related marketing will be seen only in
         the Tampa Bay "and possibly Orlando" areas, but if the
         promos are successful the company "may hire local athletes
         in its other markets" (Tampa Bay BUSINESS JOURNAL, 11/17). 
    
    

    Print | Tags: Tampa Bay Buccaneers
  • CLIP AND SAVE: TOP ADVERTISING SPENDERS BY COMPANY AND SPORT

              The following is Nielsen Sports Marketing Service's
         spotlight series on sports sponsorships.  The first chart
         indicates the Top 20 sports advertisers ($000) in total
         expenditures during the first half of '97 (January-June),
         followed by the Top 10 national estimated expenditures by
         sport ($000) for the same period (THE DAILY):
    
                
    TOP 20 LEADING SPORTS ADVERTISERS ($000)
    COMPANY
    TOTAL
    COMPANY
    TOTAL
    Anheuser-Busch
    $86,403.87
    PepsiCo.
    $31,828.98
    Chevrolet Motor
    62,676.97
    Proctor & Gamble
    30,712.75
    Miller Brewing
    60,981.66
    American Honda
    28,737.79
    Nike
    53,892.63
    Chrysler/Plymouth
    26,801.64
    AT&T
    42,454.29
    Visa International
    25,945.77
    McDonald's
    39,219.60
    Coca-Cola
    25,314.61
    Ford Motor
    36,269.11
    American Express
    24,085.23
    Nissan Motor
    35,179.94
    Pizza Hut
    22,142.67
    Dodge Car-Truck
    34,054.18
    M&M/Mars
    22,064.20
    MCI Communications
    32,622.27
    Toyota Motor Sales
    19,352.47
    TOP 10 NATIONAL ESTIMATED EXPENDITURES BY SPORT ($000)
    SPORT
    TOTAL
    NETWORK
    CABLE
    SYNDICATE
    NBA
    $475,489.30
    $318,079.50
    $157,409.80
    College Basketball
    347,380.70
    50,107.90
    297,272.80
    NFL
    188,890.10
    1,117.00
    187,773.10
    Pro Golf
    185,808.25
    115,889.60
    69,918.65
    Motor Sports
    145,835.15
    66,154.90
    79,680.25
    Sports Commentary
    127,895.80
    47,661.60
    80,234.20
    NHL
    121,991.73
    46,077.80
    75,913.93
    Sports Anthology
    103,024.17
    31,445.10
    70,762.87
    816.2
    College Football
    80,482.10
    2,601.70
    77,880.40
    Wrestling
    53,966.54
    13,657.30
    12,962.07
    27,347.17

    Print | Tags: American Express, Anheuser Busch, ATT, Coca-Cola, DaimlerChrysler, General Motors, M&M/Mars, McDonalds, NBA, NFL, NHL, Nielsen, Nike, Nissan, PepsiCo, Toyota, Visa
  • MARKETPLACE ROUND-UP

              SCHOOL DAZE: UNC-CH professor Pete Andrews, who was
         invited to attend a Nike sponsored trip to Asia to visit the
         company's contracted factories, said the trip would be
         valuable if the school "sends workplace experts."  Andrews:
         "I'm not interested in going at Nike's expense and seeing
         what they want me to see.  If we're going to do this, we
         need to do it right" (AP/CHARLOTTE OBSERVER, 11/19).
         ...Collegiate logo sales were profiled in the DETROIT FREE
         PRESS.  Sales have been "a major money-maker" at the Univ.
         of Michigan, which collects $4.65M annually in royalties,
         and at Michigan State, which brings in "about" $900,000
         annually (DETROIT FREE PRESS, 11/18)....The FL Citrus
         Commission "appears ready" to cancel its 15-year sponsorship
         of Orlando's Comp-USA Citrus Bowl.  The commission will vote
         on the issue in January (ORLANDO BUSINESS JOURNAL, 11/17).
              MEDIA: NY-based Wieden & Kennedy unveiled "Round V" of
         its ESPN "SportsCenter" campaign, consisting of 11 new spots
         (ADWEEK, 11/17 issue)....Chicago-based Intersport Television
         will produce The State Farm Women's Basketball Hall of Fame
         Tip-Off Classic this Sunday, live on ESPN (Intersport).
         ...For the third consecutive year, Paine Webber will be the
         exclusive title sponsor of Raycom Sports' 28 game college
         basketball schedule on ABC (Raycom Sports).
              BOWLARAMA: OH-based Brunswick has committed more than
         $3.1M to the PBA Tour over the next three years and will
         become an official sponsor of the PBA (PBA).  In addition,
         Brunswick Indoor Recreation Group has signed a three-year
         deal with Strike Ten Entertainment, to serve as the
         presenting sponsor of the Nat'l Intercollegiate Bowling
         Championships, April 15-18 (Strike Ten). 
              DEALS: Tang has signed on as the title sponsor for
         Schwinn's BMX Freestyle Team, which will compete as the
         Schwinn Tang BMX Freestyle Team for '98 (Schwinn)....OR-
         based Fred Meyer has become a World Partner and the official
         retail food store of the '98 Nike World Masters Games in
         Portland, OR, from August 9-22.  Fred Meyer will begin
         carrying Nike World Masters Games merchandise this week
         (Fred Meyer)....The AHL signed a three-year deal with In
         Glas Co Corp. to make it the official puck of the AHL (AHL).
    
    

    Print | Tags: ABC, AHL, ESPN, Nike, PBA, Raycom Sports, Walt Disney, Wieden Kennedy
  • NASCAR'S GORDON GOES HOLLYWOOD WITH WILLIAM MORRIS AGENCY

              Jeff Gordon has signed a multiyear deal with the
         William Morris Agency for representation in all areas of
         entertainment, including personal endorsement, publishing
         and image-based marketing.  WMA's Raul Mateu will spearhead
         the team of agents working with Gordon.  Gordon's racing-
         related activities with regard to merchandising and
         licensing will continue to be handled by JG Motorsports,
         while Gordon's racing-related media duties will remain with
         NC-based Performance PR Plus (William Morris Agency).
              HOT WHEELS: NFLPA's Players Inc has entered into an
         integrated sponsorship and marketing partnership with Petty
         Enterprises, PE2, the Richard Petty Driving Experience, and
         related Petty and PE2 sponsors.  The Players Inc name and
         logo will appear as an associate sponsor on certain Petty
         cars and its Craftsman Truck.  Players Inc will also be a
         part of all Petty and PE2 business units including the Petty
         driving schools (Players Inc)....CART Licensed Products
         inked IA-based Ertl Co. to produce collectible die-cast
         metal replicas of PPG CART World Series cars (CART).
    
    

    Print | Tags: Champ Car World Series
  • NICE PANTS, PAUL! STANKOWSKI BRINGS OUT THE BUGLE BOYS

              Bugle Boy has signed golfer Paul Stankowski to a long-
         term endorsement contract.  Under his new deal with Bugle
         Boy, which takes effect January 1, Stankowski will wear
         merchandise from Bugle Boy's golf collections during pro
         golf events.  He will also appear in Bugle Boy advertising
         and other promo materials wearing both active and casual
         apparel (Bugle Boy).  Stankowski exercised out of his two-
         year deal with Tommy Bahama after one year (THE DAILY).
              TAKING ITS TOLLE: Tommy Armour Golf has signed Tommy
         Tolles to play its 845s irons (Tommy Armour).
    
    

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  • SGB OFFERS ITS ANNUAL "STATE OF THE MARKET"

              The current SGB features its second-annual market-by-
         market look at the sporting goods industry, which includes a
         breakdown of the top vendors in certain categories and their
         projected U.S. sales for this year.  THE DAILY continues to
         highlight some of these numbers: Today, we focus on the Top
         20 Active Apparel Companies.  NOTE: '97 projected sales are
         industry estimates (SPORTING GOODS BUSINESS, 11/10 issue).
                   
                    
    TOP 20 ACTIVE APPAREL COMPANIES
    COMPANY
    PROJ. '97 SALES
    % +/- FROM '96
    COMPANY
    PROJ. '97 SALES
    % +/- FROM '96
    Nike
    $1.6B
    +33%
    Jacques Moret
    $81M
    0%
    Russell
    $1.12B
    0%
    Tyr Sport
    $75M
    +35%
    Champion USA
    $508M
    +13%
    Umbro
    $55M
    -10%
    Reebok
    $384M
    +20%
    Starter
    $45M
    +10%
    adidas
    $367M
    +50%
    Weekend Exerc.
    $40M
    0%
    Auth. Fitness
    $323M
    +99%
    Pearl Izumi
    $30M
    +25%
    Fila
    $186M
    -18%
    And 1
    $21M
    +75%
    Discus Athlet
    ic $140M
    +40%
    Active Apparel
    $20M
    +12%
    Danskin
    $91M
    +10%
    InSport
    $18M
    +9%
    M.J. Soffe
    $84M
    0%
    Coed Sportswear
    $14M
    -20%

    Print | Tags: And 1, Fila USA, Nike, Reebok, Washington Nationals
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